Entertainment & Media Outlook 2011-2015 - PwC

PublishingMarket definitionThe newspaper publishing market consists of spending ondaily print newspapers by readers. This includes newsstandpurchases and subscriptions as well as payments for contentdelivered to smartphones and online. Weekend editionsof newspapers are included in the daily paper totals.Consumer magazine publishing includes spending byreaders to purchase magazines via subscriptions orat retail outlets, as well as paid digital circulation,principally through downloads to tablets andsmartphones. Figures do not include licensing, or otherancillary revenues, and trade magazines are not covered.The consumer and educational book publishing marketconsists of retail spending by consumers on consumerbooks; spending by schools, government agencies andstudents on textbooks, including post-graduate textbooks;and spending on books in electronic formats (e-books).It includes library and institutional subscriptions to e-bookdatabases. Print sales include audio books. Educationalbooks do not include supplemental educational spending,administrative software or testing materials. Professionalbooks are not covered in this market.All publishing advertising revenues are included in theadvertising section.