Entertainment & Media Outlook 2011-2015 - PwC

FilmedentertainmentMarket definitionThe filmed entertainment market consistsof consumer spending at the motion picturebox office, plus spending on rentals at videostores and other retail outlets (the in-storerental market) and the purchase of homevideo products in retail outlets and throughonline stores (the sell-through market).It also includes electronic distribution, whichconsists of online film rental subscription services,such as those in which DVDs are delivered viamail, and download or streaming serviceswhereby films are accessed via the internet forviewing on a PC, TV, tablet or other device.The figures do not include music videos orvideo-on-demand or pay-per-view (whichare covered in the section on New Zealand TVdistribution market). Also not included aremovies or other content licensed to subscriptionTV or other television content providers. Salesof beverages and refreshments in theatres arenot included. Cinema advertising revenuesare also included in the advertising sector.