Life after the Global Financial Crisis - Colonial First State

Our portfolioIn the spotlightFind out why Billabong is part of our portfolio and how it could help you.Billabong International is involved in the marketing, distribution, wholesaling andretailing of clothing, accessories, sporting goods and wetsuits. Brands under theBillabong umbrella include Billabong, Element, Von Zipper and Tigerlily among others.Sales are made through both Billabong owned stores and other retailers that stockBillabong brand merchandise.The company provides exposure to the recovery in consumer demand in the US asjob security rises and precautionary savings are reduced. Billabong is also benefitingfrom growing consumer preference for its brands, especially in the US where it isbeing recognised and as lifestyle and surf fashion are growing in popularity. Toachieve this, promotion of its brands is done primarily through sponsorship of topathletes and sponsorship of competitions.Billabong operates throughout North America, Europe, Australia and Asia, withAustralia still the key market at this stage. Asia is expected to be a growth region asbrand awareness and consumer demand builds, and as incomes rise in this region.To help with this, Billabong is building a network of retail stores in Europe and Asiato capture this growing demand.Billabong is held in Colonial First State’s Imputation Fund, Australian Share Fund,and Geared Australian Share Fund.Stocks held by an investment option are not a recommendation for you to buy, sell or hold those stocks.14 iQ colonialfirststate.com.au