Results from Safe Water Project - Glenn Austin - PATH

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Triggers and barriers for purchase – all pilotsBarriers• Lack of felt need to treat.• Smell and odor (chlorine).• Low availability of product.• Insufficient cash flow for purchaseof filter and cartridges (which alsorequire financing).• Free product not effective ingenerating continued use (highlevels of resale, lack of felt need).Page 14
Triggers and barriers for purchase – all pilotsTriggers• Financing.• Trusted social influence at time ofsale (group dynamics, healthworker, friends).• Product appeal (attractive,effective, convenient, affordable).• Product demonstration.• Involving other family members.“Was interested inthis, and the loanmade me go for it.”“When we sawthis, wanted to buy.It is beautiful.”“I am young so mymother-in-lawmakes thesedecisions.”Page 15
Page 1 and 2: PATHResults from the Safe Water Pro
Page 4 and 5: Pilot locationsIndia5 MFI variation
Page 6 and 7: Page 6
Page 8 and 9: Page 8PATH Picture of direct sales
Page 10 and 11: MFI and direct sales pilot results:
Page 12 and 13: Total cost recovery1. Sales2. Costs
Page 16 and 17: UptakeProject results in a market c
Page 18 and 19: Overall learning• Well managed an
Page 20: Thank you to all our SWP partners!Q

Results from Safe Water Project - Glenn Austin - PATH

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