Results from Safe Water Project - Glenn Austin - PATH

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Uptake<strong>Project</strong> results in a market contextPotential adoption curve for new products5 to 10 yearsTime10 to 15 yearsSource: Golder PN, Tellis GJ. Will it ever fly? Modeling the takeoff of really new consumer durables. Marketing Science (1986–1998).1997;16(3):256–270.Page 16
Conclusions on the potential for market-basedsolutions in the HWTS provisionIf it works, it scales• The microfinance model has most potential forsuccess.• Currently being scaled without donor support.There is a role for market-based solutions inreaching further down the income pyramid• NGOs and the public sector can add value:‣ Catalyze innovation.‣ Provide incentives and reduce risk.‣ Conduct real-time monitoring for improved results.Page 17
Page 1 and 2: PATHResults from the Safe Water Pro
Page 4 and 5: Pilot locationsIndia5 MFI variation
Page 6 and 7: Page 6
Page 8 and 9: Page 8PATH Picture of direct sales
Page 10 and 11: MFI and direct sales pilot results:
Page 12 and 13: Total cost recovery1. Sales2. Costs
Page 14 and 15: Triggers and barriers for purchase
Page 18 and 19: Overall learning• Well managed an
Page 20: Thank you to all our SWP partners!Q

Results from Safe Water Project - Glenn Austin - PATH

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