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MODA REVIEW EXHIBITORS COMMENTS
What the exhibitors told
Footwear Today Magazine:
"Moda continues to be a valuable event in the
footwear calendar for Lunar. We increased the size
of our stand this year to accomodate several new
styles and our new range of Goodyear Mens
footwear (which has received incredible consumer
press attention). Over the three days our stand was
incredibly busy, with many new accounts seeking to
become Lunar stockists. I'm very proud of what
our brand have achieved since its launch over 20
years ago and we would like to thank all of our
customers who took time to visit us at the show".
Martin Rye, Director GRS Footwear
As ever, it was a pleasure to see so many of our
retailers at Moda, who in most cases reported that
trade had picked up in the last few weeks. I think
that the effects of the Olympic high are still with
us, as the mood was generally positive and much
better than we had anticipated’. Go GB retailers!’
Lucinda Merriman, Marketing Manager, Padders.
“Sunny weather and Olympic morale boost
evident in many of the visitors. A Lot of positive
forward thinking. Response to poor season was to
look forward to a better one. Waldläufer’s new
spring range full of bright colours in contrasting
young leather prints. Positive remarks about our
combination of very high spec styles at
surprisingly competitive prices. Visitor numbers
on par with last year with many Irish buyers
returning.” David Bailey, Waldlaufer.
“Although the aisles were very quiet there
seemed to be a shift in focus for the retailer.
This was my 4th Moda and in the past there were
a lot of people who were looking around and
seeing what was about, this time there seemed to
be more of a focus of going to the chosen supplier
and placing the order. I think everyone’s time is
more valuable than ever at the moment and
therefore spent very wisely. Gus Marshall,
Footwear Agent (Mjus and Dudes).
16 • FOOTWEAR TODAY • SEPTEMBER 2012
We have had a very good response to the
Spring/Summer collection by VITTI LOVE.
There has been unanimous acclaim for the boots
delivered by VITTI LOVE this season and so
customers are very happy to buy again on the
basis of proven quality, fit, comfort and (most
importantly of all) value. The range for next
season is beautifully presented in the right
colours of the moment. The main emphasis is on
lower heels with "Brogue" styles making the
fashion statement and the "Glove" construction
ensuring that many styles have a real comfort
edge. All styles will retail under £99. We will
definitely be back at Moda next season to give all
retailers a chance to see the next installment of
the VITTI LOVE boot explosion!Not to be missed.
Martin Ward, Footwear Agent.
“El Naturalista had a successful show,
Welcoming Back many past customers and gaining
new ones with our new Price entry level product
from £49.99 ( RRP ) seemingly hitting the spot”.
David Smith.
We were extremely encouraged by the
outstanding reception Dolcis received at this
season’s Moda. A significant number of respected
retailers visited the stand over the course of the
three day show and were delighted by the lower
than anticipated price points and the exceptional
margins being offered. Buyers in attendance were
quick to invest in this fashionable, trend-led,
launch collection for spring/summer 2013”.
Tim Couchman, Sales Director, Jacobson Group.
“The Gardiners group of companies had an
exceptional Moda show, writing many orders and
opening new accounts. The Cotswold range in
particular was very well received, with its emphsis
on quality leather shoes, offering very acceptable
margins. Riva shoes had great success with its
range of wedge pumps, with one shoe Orangatan,
the star of the show.
“Excellent orders were taken on the FLEXX
range, which Gardiners recently became UK
distributors. I believe that in the next five years
FLEXX will become one of the major comfort
brands in the UK, and an important part of every
retailers offering. “The whole Gardiners team
worked exceptionally well, and are a credit to the
old established family wholesalers.”
Robert Cole, Head of Sales, Gardiners.
"Quality not quantity was the order of the day
at Moda. We felt footfall was down but quality of
buyers more than made-up for the lack of
visitation. The reaction to our SS13 Heavenly Feet
range was strong and we were very encouraged
by the positive responses received. In-stock for
immediate delivery was also important and we
were able to offer a good range of stock to buyers
that needed to top-up areas of their business for
the coming Autumn."
Stuart Bailey, Heavenly Feet
Moda Footwear will present the
autumn/winter 13 collections from 17-19
February at the NEC Birmingham.