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PURE REVIEW
Buoyant Mood at Pure London
According to show organisers WGSN, the
‘who’s who’ of fashion buying attended
Pure London last month and exhibitors
reported plenty of orders being written and
good business being done. The show reportedly
closed its doors on Tuesday having maintained
visitor numbers year-on-year.
With over 1,000 brands and 250 new to the
show, many of which presented their SS13
collections exclusively at Pure London, wear, Pure
Junior housing top childrenswear, and the French
Boulevard with a selection on French accessory
brands; Pure London has expanded in size
opening up into the new West Hall.
The organisers maintain that exciting content
on stage at Pure London has been key to a
creating a positive visitor experience, with better
buying and better business high on the agenda.
This season saw the highest attendance at the
seminars offering an unbeatable line up of
speakers with over 2,550 buyers in attendance
over the three days. 60 industry experts took to
the three stages including founder of MJM
International, Michelle Mone OBE who spoke to a
packed audience on building her empire, while
Brix Smith-Start took to the stage to discuss her
top trends for spring / summer 13.
The addition of the new Gallery Stage allowed
buyers to see the accessory, footwear, lingerie and
swimwear trends translated for the season and
18 • FOOTWEAR TODAY • SEPTEMBER 2012
19th – 21st August 2012
the Queen of British Fashion, Zandra Rhodes
presented the launch of her handbag range.
Tracie Charity, Merchandise Manager of
Fenwick commented “At Pure London we are able
to get inspiration, ideas and it”s always on trend.
Today we have seen fantastic brands and a wide
range that are a perfect fit for us! “
International attendance was reportedly strong
with visitors from Ireland, Germany, France, Spain,
Italy, Scandinavia and the US with buyers visiting
from over 72 counties and from as far afield as
Australia, Brazil, Japan, Hong Kong and UAE.
Footwear and accessory brands included
Jeffrey Campbell, Becksondergaard, Melissa,
House of Harlow 1960, French Sole, Tatty Devine,
Sultanesque and Christian Lacroix.
Rolf W. Buhr, UK Chief Executive, Peter Kaiser,
commented: “It was our first time at Pure London
and we have picked up some great new accounts.
We will be back again next season, we need to
keep the momentum going.”
Pure Junior launched this season in the
National Hall, with selected childrenswear brands
including Yumi Girls, More Stories, Crew, Little
Marc Jacobs, French Connection Kids.
Sarah Lawrence, Event Director of Pure London
summed up the mood at Pure: “The overall vibe of
Pure London has been positive amongst both
exhibitors and visitors, the combination of
exciting features, catwalks, seminar content and
brands making a big contribution in the
presentation of their collections created an
exciting and inspiring event.
We are already looking forward to the next show
10-12 February 2013”
www.purelondon.com