Keynote BiosPiyanka JainCEO, Aryng.com, Former PayPalBusiness <strong>Analytics</strong> HeadPiyanka Jain’s interest lies in deriving actionable insightsfrom data to enable informed trade-offs and decisionmaking. She enjoys problem solving and finds herselfdriven towards empowering business professionalsto make better data driven business decision throughAryng’s “Data to Decisions” framework she teaches.With Aryng, she is creating an organization to drivebusiness transformation through the power of analytics.Before founding Aryng, she was heading the NA Business<strong>Analytics</strong> at PayPal, leading strategic analytics, managingand setting agenda for the team, defining strategicroadmap to find NA business drivers. At PayPal, she andher team have delivered several high impact projectsincluding product portfolio analysis, merchant lifecycleanalysis, Voice of Customer analysis, Next Best ProductModel for Merchant with $84+ mm revenue impact.Prior to this, Piyanka drove direct measurable revenueimpact of $18 mm through Strategic/Marketinganalytics in partnership with Adobe Product Marketingand Relationship Marketing team. Within MarketingOperations and <strong>Analytics</strong> department, her role was tolead the organization into learning more about theirproducts and customers through establishing appropriateengagement model with BU and rigorous mining ofdata. Within Relationship Marketing, Piyanka and herteam’s role involved designing and analyzing campaigns,creating and executing appropriate segmentation andtargeting strategy, Fine tuning messaging, creatives andoffers by Test & Control and improving targeting andincreasing marketable universe by building responsemodels and propensity models.Anne RobinsonDirector of Supply Chain Strategy& <strong>Analytics</strong>, Verizon WirelessAnne Robinson is the Director of Supply Chain Strategy and<strong>Analytics</strong> for Verizon Wireless. Her team is responsible forleading strategic efforts across the Supply Chain organization,leveraging advanced analytics to implement processes andprocedures that lead to improved device life cycle management,working capital optimization and cost reduction.Prior to joining Verizon Wireless, Dr. Robinson spent seven yearswith Cisco Systems. Her responsibilities included managingadvanced analytics, business intelligence, and performancemanagement teams across the supply chain. She and herteam were also responsible for evaluating and improvingthe distribution inventory network as well as establishinga statistical forecasting capability for predicting productdemand. As the driving force for many foundational and crossfunctionalprocess innovations, she helped establish Cisco’spresence and recognition as a leader in business intelligenceand analytics, including being inducted into the balancedscorecard hall of fame.A PhD in Industrial Engineering from Stanford University, Anneis President-Elect of INFORMS, a professional organizationfocused on applying advanced analytical methods for makingbetter business decisions. She has served on several advisoryboards including the SAS Analytical Customer Advisory Boardand the SAS-Teradata Product Advisory Board, and is a topicaleditor for the Encyclopedia of Operations Research andManagement Science. A frequent tweeter, you can follow Dr.Robinson @agrobins.Keynote: Influencers, Skeptics, and Data GeeksKeynote: The Five Myths of <strong>Predictive</strong> <strong>Analytics</strong>© 2012 Rising Media, Inc. 24 www.predictiveanalyticsworld.com/sanfrancisco/2012
Keynote BiosEric SiegelProgram Chair,<strong>Predictive</strong> <strong>Analytics</strong> <strong>World</strong>The president of Prediction Impact, Inc., Eric Siegelis an expert in predictive analytics and data miningand a former computer science professor at ColumbiaUniversity, where he won the engineering school’s awardfor teaching, including graduate-level courses in machinelearning and intelligent systems - the academic termsfor predictive analytics. After Columbia, Dr. Siegel cofoundedtwo software companies for customer profilingand data mining, and then started Prediction Impact in2003, providing predictive analytics services and trainingto mid-tier through Fortune 100 companies.Dr. Siegel is the instructor of the acclaimed trainingprogram, <strong>Predictive</strong> <strong>Analytics</strong> for Business, Marketingand Web, and the online version, <strong>Predictive</strong> <strong>Analytics</strong>Applied. He has published over 20 papers and articles indata mining research and computer science education,has served on 10 conference programme committees,has chaired a AAAI Symposium held at MIT, and is thefounding chair of <strong>Predictive</strong> <strong>Analytics</strong> <strong>World</strong>.Keynote: Persuasion by the Numbers: OptimizeMarketing Influence by Predicting ItFor more speaker bio’s please visitwww.predictiveanalyticworld.com/sanfrancisco/2012/speakers.php© 2012 Rising Media, Inc. 25 www.predictiveanalyticsworld.com/sanfrancisco/2012
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