HP Indigo press 3050 - RTI Global Inc.

“The introduction of HP Indigo digitalprinting has strengthened our position asa full-service provider and consequentlyincreased customer loyalty.”Thomas Zlamal, Director of MediaProduction infowerk ag, GermanyFig 1: Retail value of print on demand – Colour and Black & WhiteSource: CAP VenturesBillion €€40€20€5.4Black & WhiteColour€9.2€24.2€13.8€02002 2007The marketAs a commercial printer you are no doubt familiar withthe huge opportunity and business potential in theprinting market. You are just as familiar with the fiercecompetition. And you are no doubt aware of the evermore challenging demands with which printers mustcontend in order to ensure the success of their business.The trend in today’s world is towards digital. Everythingthat can become digital, is doing just that. And digitalmeans more. It means more speed and more flexibility.Greater options and more sophisticated demands.New customer needs and unprecedented challenges.More creative business methodology and moreinnovative tools. (See Fig 1)In the printing industry, this means just-in-time productionand delivery. It means shorter run lengths optimallysuited to specific jobs, and more customisedapplications. It even means different data on everysheet. It means being more creative in meeting a moreexpansive range of customer demands and being betterequipped to meet these demands.The challengeThe digital era means a more than ever competitivemarket dynamic, with more sophisticated players. Itmeans a more complex market structure, with a greaternumber of interfaces to negotiate. It means collaboratingwith partners to produce more attractive and moreeffective products than your competitors.In the printing market this means print providers mustwork closely with the corporations that demand printing,and with the agencies that design printed products.Cooperation within your supply chain results inproducing professional and competitive printingproducts, at higher quality than ever before.To attain and sustain a lead in the commercial printingmarket, your customer base requires close personalattention and the best printed products. Today’scustomers demand more complex applications, highlyversatile printing and the highest print quality – all at afaster turnaround time and throughput than ever before.At the same time, they seek service providers who canhelp them make the most of their budgets.As a commercial printer who stands out in themarketplace, you need to offer customers the latestindustry capabilities and the most advanced technologyproducts. You need a more complete solution. And HPhas more to offer. HP has the technology, the tools andthe support system that will enable you to offer yourcustomers the best available printing on the market.To meet the tough challenges of today’s printing market,you need HP’s leading start-to-finish solutions andunequaled support, together with the reliable, productiveprinting press on the market, the HP Indigo press 3050.2