HP Indigo press 3050 - RTI Global Inc.

HP Indigo press 3050The cost effective solution for superiorquality digital colour printing

“The introduction of HP Indigo digitalprinting has strengthened our position asa full-service provider and consequentlyincreased customer loyalty.”Thomas Zlamal, Director of MediaProduction infowerk ag, GermanyFig 1: Retail value of print on demand – Colour and Black & WhiteSource: CAP VenturesBillion €€40€20€5.4Black & WhiteColour€9.2€24.2€13.8€02002 2007The marketAs a commercial printer you are no doubt familiar withthe huge opportunity and business potential in theprinting market. You are just as familiar with the fiercecompetition. And you are no doubt aware of the evermore challenging demands with which printers mustcontend in order to ensure the success of their business.The trend in today’s world is towards digital. Everythingthat can become digital, is doing just that. And digitalmeans more. It means more speed and more flexibility.Greater options and more sophisticated demands.New customer needs and unprecedented challenges.More creative business methodology and moreinnovative tools. (See Fig 1)In the printing industry, this means just-in-time productionand delivery. It means shorter run lengths optimallysuited to specific jobs, and more customisedapplications. It even means different data on everysheet. It means being more creative in meeting a moreexpansive range of customer demands and being betterequipped to meet these demands.The challengeThe digital era means a more than ever competitivemarket dynamic, with more sophisticated players. Itmeans a more complex market structure, with a greaternumber of interfaces to negotiate. It means collaboratingwith partners to produce more attractive and moreeffective products than your competitors.In the printing market this means print providers mustwork closely with the corporations that demand printing,and with the agencies that design printed products.Cooperation within your supply chain results inproducing professional and competitive printingproducts, at higher quality than ever before.To attain and sustain a lead in the commercial printingmarket, your customer base requires close personalattention and the best printed products. Today’scustomers demand more complex applications, highlyversatile printing and the highest print quality – all at afaster turnaround time and throughput than ever before.At the same time, they seek service providers who canhelp them make the most of their budgets.As a commercial printer who stands out in themarketplace, you need to offer customers the latestindustry capabilities and the most advanced technologyproducts. You need a more complete solution. And HPhas more to offer. HP has the technology, the tools andthe support system that will enable you to offer yourcustomers the best available printing on the market.To meet the tough challenges of today’s printing market,you need HP’s leading start-to-finish solutions andunequaled support, together with the reliable, productiveprinting press on the market, the HP Indigo press 3050.2

The HP Indigo press 3050 –easy entry into digital printingThe HP Indigo press 3050 is the next evolution of themarket-leading HP Indigo press 3000. Just like the3000, the 3050 provides all the quality you expect fromHP, plus enhanced reliability and capability. In addition,reduced acquisition, service and consumables costsmakes it even easier to offer your customers a highquality solution for their short-run and personalisedprinting needs.The HP Indigo press 3050 produces high quality, sharp,vibrant colour images. Its streamlined operationmaximises your workflow, increases your productionefficiency, and lowers your production costs. But morethan just a press, acquiring an HP Indigo press 3050,means acquiring HP’s total solution addressing theentire range of issues you encounter as a businessleader in the commercial printing market. The HP Indigopress 3050 is your route to profitability and success.With HP’s technology and solutions, you can produceprint runs as short as your customers desire, fittedprecisely to each customer’s needs and in turnaroundtimes that will encourage customers to return to youfor more. With the HP Indigo press 3050, HP offers youeffective digital printing that costs less and returns more.Low risk investmentThere has never been a better time to invest in digitalprinting. The HP Indigo press 3050 provides the entireset of market leading capabilities at a very attractiveacquisition cost. In addition, the consumables pricingprogramme for the HP Indigo press 3050 lets you payas you print. HP’s “no-commitment” consumables pricingmakes it easy for commercial printers to purchaseconsumables without having to worry about businessfluctuations. Add it all up – and the HP Indigo press3050 makes the investment in digital printing easy.Enhanced reliabilityThe HP Indigo press 3050 takes the reliability of the HPIndigo press 3000 to the next level. It includes a numberof hardware and software improvements that increasepress dependability. From improvements in the papertransport mechanism – increasing paper feed reliability– to new software functionality that increases pressstability and colour consistency, the HP Indigo press3050 offers even a more solid solution and highervalue.3

The HP Indigo press 3050 – the inside story1. Paper feed unit2. Secondary paper input tray3. Primary paper input tray4. Ink cans5. Duplex conveyor6. Impression drum7. Blanket cylinder (ITM drum)8. Photo imaging cylinder(PIP drum)9. Scorotron10. Writing head11. Ink rollers (BIDs)12. Perfector13. Intermediate rotor14. Exit rotor15. Sample tray16. Output stacker15141311101298765132416More quality, more flexibility, morebusinessThe HP Indigo press 3050 is the press for thequality-oriented printer, competing in the higher qualityand larger volume segments of the quick turnaroundmarket. Its colour and substrate capabilities open upnew opportunities to service current customers better,and its flexibility enables you to develop newapplications and expand your business.• Dramatically reduce turnaround time – achievethroughput speeds of up to 4,000 4-colour A4images per hour (two-up), and 16,000 single-colourA4 images per hour (two-up).• Increase print quality – high definition imaging andunique liquid HP ElectroInk create rich vibrant colourprints and sharp texts at 812 x 812 dpi resolution.• Expand the colour gamut – with optional 5, 6 and7-colour inking stations and HP IndiChrome on-pressand off-press, augment 4 process colour printing toproduce colours outside the normally achievablegamut.• Expand your job potential – an unprecedentedsubstrate range allows you to produce a wider thanever variety of print applications and greater profitpotential.• Maximise your productivity – electronic collation,automatic duplexing, seamless job changes and colourpersonalisation allow for efficient streamlinedoperation.• Minimise your investment risk – achieve quick returns,while at the same time meeting your customers’ needsfor quick turnaround short run and personalisedprinting.In conclusion, the HP Indigo press 3050 sets thestandard for high quality, high volume digital printingand places printers in the high value, high marginprint arena.5

HP’s start-to-finish workflow in actionCompany and agency collaborate with HP,using HP’s vast partnering capabilities, todetermine an appropriate solution and todevelop and populate document templates.Agency sends templates to printer. Printertracks and manages job tickets andworkflow.Printer produces personalised pieces. Endcustomers receive marketing collateral that ismost relevant to them.CorporatecustomerAgencyCommercialprinterEnd customerDo more for customers; get morein returnWith HP’s differentiating technology you have thecapability to produce a wider than ever variety ofapplications.• Create short-run prototypes of marketing products, fortrialing and testing• Print fashion and food promotions, where quality andcolour accuracy are key“If we look at the business, the digitaldepartment is the one which offers the mostcomplete service. We have the opportunityto produce quality print runs very quickly,thanks to the HP Indigo press.”Patrice Quiqueret, Manager,OPAG, FranceNow, with the HP Indigo press 3050, you can:• Print point-of-sale promotions and art reproductions,where visual impact is of primary importance• Customise print pieces to meet your customers’ uniqueneeds, with HP personalisation software• Produce high value one-to-one personalised piecessuch as targeted automotive sales brochures andcolour financial statements, segmented insurancecollateral and many other personalised productsBy offering your customers added value applicationsprinted on the HP Indigo press 3050, you can developyour business effectively and secure your place andyour future in the printing market.• Offer customers affordable short-run printing,producing quantities as few as one• Produce corporate collateral using special colours thatare identical each time they are printed, fulfillingcorporate customers’ most sensitive brandingrequirements6

HP’s total solution strategy. Whether software, press“Did you know?” Comparative response ratesfeatures, finishing methods, third party support orIndustry studies show that targeted, relevant information improvesresponse rates for direct mail and increases customer retention in CRM partnerships, HP’s solutions for your customers helpprogrammesstreamline your task of printing out their requiredmaterials. The result is a smoother process that makesBlack & White Colour your job easier. No matter how complex orsophisticated the process, HP provides solutions alongResponse rate %109876543210Static Name only Dynamic targetedType of personalisationBuilding the bridge for yourcustomersSource: DPC White Paper Oct 99, David Broudy &Frank Romano. Consumer supermarket categoryTo streamline work with your customers, HP offers toolstailored to their needs and designed to ensure maximumcompatibility with your system throughout the printproduction process. Whether design agencies orcorporations, HP’s compatible solutions for yourcustomers afford you uniform work interfaces. Thisenables smoother collaboration for all involved in theprint production process. And a smooth process meansgreater efficiency.the entire production chain enabling HP Indigocommercial printers to produce and distributehigh-quality, superior digital colour communications.HP’s total solution strategy makes it easy for customers towork with HP Indigo press 3050 owners. Therefore,HP’s start-to-finish solutions will help you stand out at theforefront of the developing short-run, on demand digitalcolour printing industry.HP drives enterprise transformation. HP is committingthe full breadth of its enterprise systems expertise andadvanced printing technologies to put powerful digitalpublishing solutions into the hands of marketers. Abrand long admired for quality and innovation, HPhelps usher in the new age of real-time targetedmarketing by offering collateral-on-demand andpersonalised direct marketing solutions to enterprises.Companies are challenged to reduce marketing costs,improve efficiencies, and increase ROI, and they’rereadily employing real-time targeted marketing strategiesto get those results. They are also demanding more fromtheir marketing, including the end-to-end solutions HPprovides in partnership with leading software companiesand commercial printers. HP continues to proactivelydrive communication transformation resulting inincreased demand for digital pages. This demand, inconjunction with HP’s commitment to partner with you inlarge enterprise engagements, gives you the opportunityto take your business to the next level.7

Automated workflow systemHP 3rd party partnerships. HP has forged solidpartnerships in the digital printing industry with the mostinnovative providers of specialised hardware andsoftware applications. If 3rd party firms deliver what youneed to preempt any gaps in the solution chain, HP willmake sure it’s part of your customised package. In fact,HP is the only firm that integrates the disparate missioncriticaltechnologies – for e-commerce, workflow,web-to-print and front-end personalisation, as well assubstrates – into a single cohesive solution.HP at your side. HP has the proven experience and trackrecord for providing top-class solutions to customers.Together with its full support, training and serviceapproach, HP assumes the leadership position intoday’s printing industry. This also makes HP an idealpartner for you.Partnering with HP means gaining access to a morecomprehensive solution unlike anything else in thedigital printing industry.Automate your production process with the HPProduction Flow high performance workflowmanagement system and RIP. Now jobs can be receivedand processed manually or electronically, via theworldwide web or other digital networks. The systemreceives, tracks, manages and outputs jobs faster, atlower costs and with fewer errors than ever before.Able to handle multiple jobs, and fully scalable in bothhardware and software, HP Production Flow minimisesmanual involvement and processes static Postscript andPDF files as well as personalised and variable data filesin PPML and JLYT formats while managing one or moreRIPs. Error free, RIPped, run-ready data can be fed intoone or more digital presses including the HP Indigopress 3050. Management tools include JDF jobticketing, job tracking, report generation and remotesupport.HP Production Flow is ideal for processing and bufferingcomplex applications on the HP Indigo press 3050.8

“We’ve evaluated all the relevant digitalsuppliers in the market. We chose HP, notjust because of the press, but because webelieve they are the right digital partner forFace’s future and enhance our existingset-up.”Bill Harding, Managing DirectorFace Creative Services, UKFull support and service – to get yougoing and keep you runningHP has implemented progressive new strategies thatyield the most rewarding customer experience in theindustry – one based on your preferences and measuredon the complete resolution of your needs and issues.That’s why HP’s new principles for “Total CustomerExperience” focus on the most important areas ofcustomer satisfaction: problem prevention, fast responsetimes, rapid, accurate problem resolution, seamlessinstallation and superior customer care.HP is also focused on providing the widest range offlexible and competitive price offerings. Every new HPIndigo press 3050 customer receives a valuable,informative welcome pack that includes businessdevelopment materials and colourful print samples. TheHP welcome pack, combined with on-site support, helpsyou ramp up quickly to full production. Plus, HP’s postinstallation services assure that you are operating atmaximum uptime and profitability.HP’s powerful global field organisation is second tonone in providing customer consultation, systemsimplementation, training and support.The HP commitment to customers is a support system thatincludes:Full setup and maintenance services:• Site preparationWorld class training• Operator training ranges from basic to advancedlevels.• Maintenance training teaches preventative and/orcorrective actions, and gives the operator skills toperform quicker problem resolution with the support ofthe Customer Support organisation.• Shortly after installation, the operators will receivesupport from the Implementation Team to ensure thatskills learned in the classroom are transferred to theproduction environment quickly during the ramp-upperiod. This ensures that the operator is confident inworking with the press, and is using the press to its fullpotential.• Visits to customer sites are designed to assessinfrastructure, technology and workflow, and create anindividualised plan for integrating the appropriateHP solution.Attractive financing options• Affordable packages for presses, software andinstallation services• Flexible terms of 36, 48 or 60-month contracts• Trade-up options and special programmes• Workflow setup• Remote diagnostics• On-site field service• Fast part delivery• Hotline help desks9

“The company has increased its throughputand revenues from digital work by 40% inless than nine months since it installed theHP Indigo press and added more than 60clients onto its database.”Nicholas Green, DirectorLDPG, UKAll the way to successYour customers want the highest value for their moneyand HP provides you with the highest value start-to-finishsolutions to meet their exacting demands. HP directsits unique technological resources and strongorganisational capabilities to providing you with topvalue products and services, and comprehensivesupport – all the way to success.HP’s innovative ways to acquire new customers and tosustain existing relationships drive the digital publishingindustry’s momentum. HP’s innovative digital capabilitiesthat are complementary and compatible along the entireprint supply chain, streamline your production process,enhancing your ability to produce higher value digitalcolour printing. Higher value printing attracts customers,drives sales and means higher value returns for you.No other company within digital printing can matchHP’s global reputation for innovation and its tradition ofservices and support. No other company deliversgreater across-the-board expertise. And no othercompany offers you such an accomplished array ofstart-to-finish digital print solutions. HP focuses onproviding you with top value capabilities and results, inreturn for your investment. You can count on HP to workalongside you and to offer you a partnership supportingall the needs and facets of your business.Find out more today, and join in HP’s dramatictransformation in the world of printing and printcommunications.The HP Indigo press 3050 embodies all of HP’s topvalue features: fast turnaround, cost-effective production,liquid ink offset quality, 7-colour capabilities, use of awide range of substrates and efficient variable dataprinting. Targeting the short-run on demand andpersonalised digital printing market, the HP Indigo press3050 combines all of these key value features into asingle compact, robust, powerful printing press to enablecommercial printers to print productively and toeffectively develop their businesses and expand theircustomer bases. It provides higher value products andmore digital asset management functions, all at areduced total operations cost.10

Technical specificationsHP Indigo press 3050Print engine specifications:Printing speedImage qualityImage sizePaper formatPaper weightPrinting technology4,000 4-colour A4 images per hour (two-up)16,000 single-colour A4 images per hour (two-up)812 x 812 dpiLine screens: 144 (sequin),160, 175, 180, 230 lpi308 x 450 mm max.320 x 470 mm max.90-350 gsm coated80-300 gsm uncoatedHP ElectroInk technologyProcess colours:Standard 4-colour printingHP IndiChrome6-colour printingPANTONE ColoursPaper input systemPaper output systemDimensions of print engineWeight of print engineCyan, Magenta, Yellow and BlackCyan, Magenta, Yellow, Black, Orange and VioletPANTONE licensed for HP IndiChrome 6-colour printingTwo paper input trays:Tray one has 72 mm paper capacity (700 sheets of 120 gsm coated paper)Tray two has 510 mm paper capacity (5,000 sheets of 120 gsm coated paper)Single output tray with 360 mm paper capacity (3,500 sheets of 120 gsm coated paper)Length: 2,119 mmWidth: 2,140 mmHeight: 2,180 mm2,905 kgDigital front end specifications :ArchitectureSoftware platformHardware platformNetwork protocolsPhysical network connectionSupported formatsand standardsHP Indigo Yours TrulyAdobe ® PostScript 3 ® RIPMicrosoft ® Windows XP ® Professional2.8 GHZ Pentium ® 4 processor, 36 GB hard drive512 MB GB RAM memory15 inch flat screen monitorDVD-RW/CD72 GB Image memory disks (RAID)TCP/IP10/100/1000 Base-TPostscript Level 3, PDF, TIFF, JPEG, EPS, JLYTFull-colour personalisationOptional equipment/configuration:Expanded colour capabilitiesWorkflow solutionsHP IndiChrome 5, 6 and 7-colour printingHP IndiChrome Ink Mixing SystemHP Production Flow11

North AmericaHewlett-Packard Company20 Perimeter Summit Blvd.Atlanta, GA 30319P.O. Box 616USATel: +1 800 289 5986EMEA/Asia Pacific/Latin AmericaHewlett-Packard CompanyLimburglaan 56221 SH MaastrichtThe NetherlandsTel: +31 43 356 5656Fax: +31 43 356 5600IsraelHewlett-Packard CompanyKiryat WeizmannP.O. Box 150Rehovot 76101IsraelTel: +972 8 938 1818Fax: +972 8 938 1338PANTONE ® and other PANTONE, Inc. trademarks are the property of PANTONE, Inc.www.hp.com/go/graphic-arts© 2004 Hewlett-Packard Development Company, L.P. The information contained herein issubject to change without notice. The only warranties for HP products and services are set forth in theexpress warranty statements accompanying such products and services. Nothing herein should beconstrued as constituting an additional warranty. HP shall not be liable for technical or editorial errors oromissions contained herein.5982-3856EEIL. 01/2004This is an HP Indigo digital print. Printed in Israel.

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