HP Indigo press 3050 - RTI Global Inc.

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HP’s start-to-finish workflow in actionCompany and agency collaborate with HP,using HP’s vast partnering capabilities, todetermine an appropriate solution and todevelop and populate document templates.Agency sends templates to printer. Printertracks and manages job tickets andworkflow.Printer produces personalised pieces. Endcustomers receive marketing collateral that ismost relevant to them.CorporatecustomerAgencyCommercialprinterEnd customerDo more for customers; get morein returnWith HP’s differentiating technology you have thecapability to produce a wider than ever variety ofapplications.• Create short-run prototypes of marketing products, fortrialing and testing• Print fashion and food promotions, where quality andcolour accuracy are key“If we look at the business, the digitaldepartment is the one which offers the mostcomplete service. We have the opportunityto produce quality print runs very quickly,thanks to the HP Indigo press.”Patrice Quiqueret, Manager,OPAG, FranceNow, with the HP Indigo press 3050, you can:• Print point-of-sale promotions and art reproductions,where visual impact is of primary importance• Customise print pieces to meet your customers’ uniqueneeds, with HP personalisation software• Produce high value one-to-one personalised piecessuch as targeted automotive sales brochures andcolour financial statements, segmented insurancecollateral and many other personalised productsBy offering your customers added value applicationsprinted on the HP Indigo press 3050, you can developyour business effectively and secure your place andyour future in the printing market.• Offer customers affordable short-run printing,producing quantities as few as one• Produce corporate collateral using special colours thatare identical each time they are printed, fulfillingcorporate customers’ most sensitive brandingrequirements6
HP’s total solution strategy. Whether software, press“Did you know?” Comparative response ratesfeatures, finishing methods, third party support orIndustry studies show that targeted, relevant information improvesresponse rates for direct mail and increases customer retention in CRM partnerships, HP’s solutions for your customers helpprogrammesstreamline your task of printing out their requiredmaterials. The result is a smoother process that makesBlack & White Colour your job easier. No matter how complex orsophisticated the process, HP provides solutions alongResponse rate %109876543210Static Name only Dynamic targetedType of personalisationBuilding the bridge for yourcustomersSource: DPC White Paper Oct 99, David Broudy &Frank Romano. Consumer supermarket categoryTo streamline work with your customers, HP offers toolstailored to their needs and designed to ensure maximumcompatibility with your system throughout the printproduction process. Whether design agencies orcorporations, HP’s compatible solutions for yourcustomers afford you uniform work interfaces. Thisenables smoother collaboration for all involved in theprint production process. And a smooth process meansgreater efficiency.the entire production chain enabling HP Indigocommercial printers to produce and distributehigh-quality, superior digital colour communications.HP’s total solution strategy makes it easy for customers towork with HP Indigo press 3050 owners. Therefore,HP’s start-to-finish solutions will help you stand out at theforefront of the developing short-run, on demand digitalcolour printing industry.HP drives enterprise transformation. HP is committingthe full breadth of its enterprise systems expertise andadvanced printing technologies to put powerful digitalpublishing solutions into the hands of marketers. Abrand long admired for quality and innovation, HPhelps usher in the new age of real-time targetedmarketing by offering collateral-on-demand andpersonalised direct marketing solutions to enterprises.Companies are challenged to reduce marketing costs,improve efficiencies, and increase ROI, and they’rereadily employing real-time targeted marketing strategiesto get those results. They are also demanding more fromtheir marketing, including the end-to-end solutions HPprovides in partnership with leading software companiesand commercial printers. HP continues to proactivelydrive communication transformation resulting inincreased demand for digital pages. This demand, inconjunction with HP’s commitment to partner with you inlarge enterprise engagements, gives you the opportunityto take your business to the next level.7
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