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Thesis full text PDF (in Italian) - Politecnico di Milano

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In general, s<strong>in</strong>ce onl<strong>in</strong>e social network are built to encourage the communicationbetween people [6], they typically emphasize some comb<strong>in</strong>ation of the follow<strong>in</strong>gsocial attributes:1. Identity: Who are you?2. Reputation: What do people th<strong>in</strong>k you stand for?3. Presence: Where are you?4. Relationships: Who are you connected with? Who do you trust?5. Groups: How do you organize your connections?6. Conversations: What do you <strong>di</strong>scuss with others?7. Shar<strong>in</strong>g: What content do you make available for others to<strong>in</strong>teract with?They don’t need to exhibit all of these features, but the more attribute areas theycover, the more engag<strong>in</strong>g they are likely to be.14

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