Thesis full text PDF (in Italian) - Politecnico di Milano

Always considering the Twitter’s “visibility” indicator, an important variable thatwas not possible to consider, due to the queries limit per hour of the API, was thenumber of “retweets”, that is the number of times that a message of a user is repostedby “followers”.The others “visibility” indicators, for the remaining social networks, has beenconceived doing, on the quantitative information available, more or less the sameconsiderations done for that explained above.For both, the “productivity” and the “visibility” indicators, weights utilized intothe formulas (see fig. 9), are calculated taking into considerations the averagevalues, for each variable, related to a “common user” and a delta-time of a month.In particular, the default’s weights values, have been obtained through theobservation of the social activity related to a sample of ten profiles, each socialnetwork considered, computing every variable, as the mean value of the datacollected.Indicators weights (Δ=1 month)Variable Value Variable ValueProductivitytt_state_pro_wg 80 yt_video_pro_wg 4ss_slide_pro_wg 3 fb_post_pro_wg 100tt_follower_vis_wg 40 fb_page_fan_vis_wg 25tt_state_vis_wg 80 fb_friend_vis_wg 25Visibilityyt_video_vis_wg 4 fb_group_vis_wg 50yt_view_vis_wg 400 fb_like_vis_wg 60yt_comment_vis_wg 30 fb_link_vis_wg 2038