Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Restoring nature’s balance<br />
uRAlkAli<br />
uralkali — leader to capture growth<br />
02<br />
Focus on BRic<br />
markets<br />
<strong>Uralkali</strong> <strong>2007</strong> sales<br />
portfolio<br />
india 7%<br />
Europe 8%<br />
S-E Asia 11%<br />
china sea 15%<br />
our focus on the BRic markets (Brazil,<br />
Russia, india and china) allows us a comprehensive<br />
exposure to the world’s most<br />
attractive markets. As described in the market<br />
section, the key factors which drive up<br />
potash demand — fast-growing population<br />
and rising incomes — are evident in these<br />
markets. We already have leading positions<br />
in these countries and this presents us with<br />
the potential to grow faster than producers<br />
with less exposure to these markets. The<br />
facts are as follows:<br />
1 FERTEcoN, BPc<br />
Annual report<br />
BRic countries account for nearly half<br />
the potash market, and demand is growing<br />
at above industry level.<br />
They will account for more than 80% 1<br />
of market growth over the next five years.<br />
Sales to BRic countries accounted for<br />
78% of uralkali volumes in <strong>2007</strong>.<br />
We are number one by market share in<br />
the BRic markets.<br />
Potash can be sold at a premium in<br />
BRic markets compared to the mature<br />
markets of North America and Europe.<br />
We are competitive with other players<br />
in distribution to these markets, and have<br />
the unique advantage of rail delivery to<br />
northern china.<br />
other 2%<br />
china rail 25%<br />
Russia 10%<br />
Brazil 21%<br />
21
Change language