Lightspeed Research PowerPoint Template

Consumer Awareness of Terms Changes• Many cardholders who actually receive an APR or credit line change on their accountare not aware of this change – although awareness of negative changes is much higherthan awareness of positive changes.Percent Aware of a Terms ChangeBase: Consumers Who Had a Terms Change on AccountSummer 200961%42%43%5%APR Increase APR Decrease Credit Line Increase Credit Line Decrease*Cardholders were asked, “Which of the following has happened to one of your credit cards in the past 3months?” Awareness is measured by the percent who had a change and answered the question in the affirmative.Copyright © 2010 Lightspeed Research. Proprietary and Confidential. All rights reserved.20