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30<br />
retail<br />
“THE CROWN ESTATE SUPPORTS West<br />
End business through <strong>it</strong>s £750 million<br />
rev<strong>it</strong>alisation of Regent Street. We are<br />
proud <strong>to</strong> be founder members of the New<br />
West End Company, which brings<br />
<strong>to</strong>gether property owners and retailers <strong>to</strong><br />
deliver the 21st century foremost<br />
shopping area in the world.”<br />
DAVID SHAW, Head of<br />
Regent Street Portfolio,<br />
The Crown Estate<br />
“I WOULD LIKE THE WEST END <strong>to</strong> be an<br />
inspirational, one-s<strong>to</strong>p retail destination,<br />
featuring a world-renowned environment<br />
which gives cus<strong>to</strong>mers the very best<br />
shopping experience at the heart of the<br />
greatest c<strong>it</strong>y in the world. W<strong>it</strong>h the<br />
support of the New West End Company,<br />
the West End will continue <strong>to</strong> be the<br />
epicentre of the Br<strong>it</strong>ish high street, a<br />
focal point for Br<strong>it</strong>ish fashion and an<br />
attraction for shoppers from around the<br />
world. Continued investment in attracting<br />
strong brands and enhancing facil<strong>it</strong>ies<br />
and transport will mean that the area<br />
continues <strong>to</strong> stand out as one of the<br />
REVITALISING OXFORD STREET<br />
IS HIGH ON THE AGENDA<br />
UK’s premier shopping destinations.<br />
As the busiest shopping street in<br />
Europe, Oxford Street attracts a fashionsavvy<br />
cus<strong>to</strong>mer who is always on the<br />
lookout for the best trends. M&S is the<br />
UK’s largest clothing retailer and w<strong>it</strong>h two<br />
s<strong>to</strong>res on Oxford Street we’re ideally<br />
placed <strong>to</strong> anticipate future trends and<br />
react accordingly, helping <strong>to</strong> meet the<br />
needs of the 21 million cus<strong>to</strong>mers who<br />
come in<strong>to</strong> our s<strong>to</strong>res every week.”<br />
STEVE ROWE, Direc<strong>to</strong>r of<br />
Retail at Marks & Spencer<br />
“I AM FULLY SUPPORTIVE of in<strong>it</strong>iatives<br />
that keep the West End as a leading and<br />
innovative retail destination. By 2020,<br />
many shopping hab<strong>it</strong>s will have evolved<br />
almost unrecognisably, and <strong>it</strong> is the task<br />
of the retailers <strong>to</strong> make both the<br />
cus<strong>to</strong>mers’ experience and product<br />
selection exc<strong>it</strong>ing and fresh.<br />
Clearly, technology will play a key<br />
role, but in my view, the flagship retail<br />
by 2020, w<strong>it</strong>h a dedicated surface-trans<strong>it</strong> system down Oxford<br />
Street and Regent Street.<br />
W<strong>it</strong>h the Olympic Games less than two years away, the shortterm<br />
prior<strong>it</strong>y for New West End is <strong>to</strong> maximise the West End’s<br />
potential in the run-up <strong>to</strong> and during the event. More than 15,000<br />
international media and one million add<strong>it</strong>ional shoppers will vis<strong>it</strong><br />
the West End in the summer of 2012, generating an add<strong>it</strong>ional<br />
£100 million in spend.<br />
“There will be lots of events around the Olympic jamboree,<br />
which we are planning <strong>to</strong> latch on<strong>to</strong>,” says Dickinson. “The<br />
Games are a huge catalytic opportun<strong>it</strong>y for London, putting a<br />
global spotlight on the cap<strong>it</strong>al. Making sure the West End is f<strong>it</strong> for<br />
purpose is fundamental <strong>to</strong> our success.”<br />
It may seem a hard call, but Dickinson is confident that the<br />
New West End Company’s 2020 Vision is achievable. “New ways<br />
of funding and inward investment are very important,” he says.<br />
“We are pretty confident in the private sec<strong>to</strong>r’s abil<strong>it</strong>y <strong>to</strong> push this<br />
agenda forward because of where London and the West End is<br />
in relation <strong>to</strong> trends – and you’ve seen from the Drapers report<br />
we’re pretty high on the fashion agenda. But <strong>it</strong>’s about convincing<br />
our pol<strong>it</strong>ical masters <strong>to</strong> keep investing in the West End.”<br />
environment that so many brands<br />
showcase in the West End will always<br />
need <strong>to</strong> have the wow fac<strong>to</strong>r <strong>to</strong> keep<br />
people vis<strong>it</strong>ing this area.<br />
Ease of transport, pedestrian access,<br />
safe public spaces and the support of<br />
aspirational luxury and cutting-edge<br />
brands also all have a part in ensuring<br />
London’s West End is the best<br />
destination in the world for high-street<br />
fashion.”<br />
SIR PHILIP GREEN,<br />
owner, Arcadia Group<br />
“THE ARRIVAL OF CROSSRAIL in<strong>to</strong> the<br />
heart of the world’s premier shopping<br />
district will deliver thousands more<br />
shoppers every day. This and other major<br />
transport upgrades will make London the<br />
best-connected c<strong>it</strong>y in the world. Our<br />
fantastic West End needs <strong>to</strong> be both<br />
ready <strong>to</strong> satisfy increased demand and<br />
ensure this jewel in London’s crown<br />
retains <strong>it</strong>s unique global appeal and<br />
flourishes as a beacon for <strong>to</strong>urists,<br />
shoppers and inves<strong>to</strong>rs.”<br />
BORIS JOHNSON,<br />
Mayor of London