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<strong>Mayfair</strong> <strong>Times</strong><br />
is available on subscription<br />
at £60 pa in the UK<br />
and £144 pa overseas<br />
If you're in <strong>Mayfair</strong> or<br />
St James's and would<br />
like your own copy<br />
delivered for free<br />
contact us on<br />
020 7259 1055<br />
or email<br />
barbara@pubbiz.com<br />
APOLLO REAL ESTATE HAS TAKEN 7,000 SQUARE FEET<br />
ON THE FIRST FLOOR OF 50 NEW BOND STREET. THE<br />
SCOTTISH WIDOWS INVESTMENT PARTNERSHIP REAL<br />
ESTATE SCHEME BUILDING IS NOW FULLY LET ONLY<br />
EIGHT MONTHS AFTER COMPLETION. OTHER<br />
TENANTS INCLUDE POLO RALPH LAUREN,<br />
ATOMICO AND VARDE PARTNERS.<br />
H2SO, DTZ AND JONES LANG<br />
LASALLE WERE THE<br />
LEASING AGENTS<br />
Survey the market<br />
WHO OWNS MAYFAIR? The usual answer is Grosvenor, and<br />
<strong>it</strong> is true that the privately owned property group is the<br />
largest single owner in the square kilometre.<br />
What’s less well known is that the Berkeley Square<br />
Estate – run by Lancer Property Asset Management – is<br />
owned by Middle Eastern inves<strong>to</strong>rs, and that the C<strong>it</strong>y<br />
Corporation owns property in <strong>Mayfair</strong> <strong>to</strong>o – in New Bond<br />
Street, Condu<strong>it</strong> Street and South Mol<strong>to</strong>n Street for instance.<br />
Inst<strong>it</strong>utional inves<strong>to</strong>rs – insurance companies and<br />
pension funds – hold <strong>Mayfair</strong> properties in their investment<br />
portfolios and there’s a healthy scattering of buildings<br />
owned by wealthy private inves<strong>to</strong>rs, including several<br />
Middle Eastern families.<br />
There’s strong demand for retail un<strong>it</strong>s in <strong>Mayfair</strong> and<br />
data on shop rents – Zone As – is widely available. The<br />
same is not true for office space and both qual<strong>it</strong>y and<br />
price vary.<br />
Above 2,000sq ft, the market is well researched and<br />
prices tend <strong>to</strong> stabilise. In smaller un<strong>it</strong>s – and in <strong>Mayfair</strong>,<br />
much of the office space is in smaller un<strong>it</strong>s – quoted rents<br />
can differ by tens of pounds per square foot from building<br />
<strong>to</strong> building, depending on ownership and the incoming<br />
tenant’s property experience.<br />
As we went <strong>to</strong> press, the headline rent – the <strong>to</strong>p rent<br />
anybody is likely <strong>to</strong> pay – was estimated at £90 per square<br />
foot, although Grosvenor had good space on offer in<br />
Balder<strong>to</strong>n Street at £52.50 and the lowest rent we spotted<br />
was £25 per sq ft in a 600sq ft office on Maddox Street.<br />
There are only two ways <strong>to</strong> make sure you get a<br />
cracking deal: spend a couple of months studying the<br />
market, or use a chartered surveyor.<br />
There is a temptation <strong>to</strong> save the cost of a chartered<br />
surveyor and go <strong>it</strong> alone. The danger of that is that you end<br />
up paying over the odds – bear in mind that £5 extra per<br />
square foot on 500sq ft over five years is £12,500. The<br />
numbers can add up even on small space.<br />
If you’re looking <strong>to</strong> move – and the “churn” of office<br />
tenants in <strong>Mayfair</strong> is huge – you cold do worse than use a<br />
surveyor who is a <strong>Mayfair</strong> specialist. Those that have<br />
advertised w<strong>it</strong>h us in this issue are all reputable companies,<br />
and the Royal Inst<strong>it</strong>ution of Chartered Surveyors has a finda-surveyor<br />
facil<strong>it</strong>y on <strong>it</strong>s webs<strong>it</strong>e, www.rics.org.