11.07.2015 Views

the basics - World Health Communication Associates

the basics - World Health Communication Associates

the basics - World Health Communication Associates

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3.2 MEASURING THE DEMAND AND COMPLEXITY SIDE—HEALTHLITERACY INTERVENTIONSSome researchers have begun developing tools to evaluate <strong>the</strong> health literacyfriendliness of systems. One such tool is shown in Table 1 (Mat<strong>the</strong>ws & Sewell2002). The evaluation tool is a 5-minute, 15-question, web-based survey. It collectsinformation on whe<strong>the</strong>r health literacy is considered in programme development andservice activities; <strong>the</strong> degree to which organisations follow health literacy principlesin <strong>the</strong>ir programmes; whe<strong>the</strong>r organisations pilot test materials for comprehension orcultural competence; evaluation of materials; which activities people associate withhealth literacy; and lessons learned.System assessmentsIn addition to activity/intervention analysis, researchers have used assessmenttools to evaluate how well a health service meets <strong>the</strong> needs of patients with limitedhealth literacy skills. One study applied an assessment tool to a pharmacy setting.It evaluated patient understanding of medications and adherence to prescribedregimens (Jacobson 2008). Additionally, <strong>the</strong> assessment tools:• Raise pharmacy staff awareness of health literacy issues.• Detect barriers that may prevent people with limited literacy skills fromaccessing, comprehending and using health information and services providedby <strong>the</strong> organisation.• Identify opportunities forimprovement.Conducting an organisationalassessment may also providea baseline assessment prior toimplementing an intervention.Jacobson identified nine keyelements of an organisational healthliteracy intervention: management,measurement, workforce, careprocess, physical environment,technology, paperwork andThis assessment tool can be accessed at:http://www.ahrq.gov/qual/pharmlit/.26SECTION 3: HOW IS HEALTH LITERACY MEASURED?

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