the basics - World Health Communication Associates

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4. Set, measure and evaluate goals for improved alignment of skills/ability with task demands/complexity.Tasks: How complex are they?Information: Is it understandable?Navigation demands: Can theybe simplified?Measurements ofDemands/ Complexity5. Engage with members of your target population at all stages ofplanning, implementation and evaluation. The real experts in healthliteracy are those with trouble understanding what they must do to take careof their health.60SECTION 6: BUILDING REFERENCES HEALTH LITERACY ACTION PLANS
REFERENCESAllen CE. 2001. 2000 presidential address: Eliminating health disparities. AmericanJournal of Public Health. 91(7):1142-1143.AMA Foundation. 2003. Quick Facts about Health Literacy. www.ama-assn.org/ama/pub/category/8577.html (12 May 2003).Apfel FJ. 2008. Promoting Health. Advocacy Guide for Health Professionals. InternationalCouncil of Nurses, Geneva.Bailey S, Wolf M, Jacobson K, Parker R, Ratzan S. 2009. Health Literacy: A BriefIntroduction. International Council of Nurses, Geneva.Baker DW. 2006. The meaning and the measure of health literacy. J Gen Intern Med.21:878-883.Baker DW. 1999. Reading between the lines: deciphering the connections betweenliteracy and health. J Gen Intern Med. 14:315-317.Baker DW, Wolf MS, Feinglass J, Thompson JA, Gazmararian JA, Huang J. 2007.Health Literacy and Mortality Among Elderly Persons. Arch InternMed. 167(14):1503-1509.Baker DW, Gazmararian JA, Williams MV, Scott T, Parker RM, Green D, Ren J & Peel J.2002. Functional health literacy and the risk of hospital admission amongMedicare managed care enrollees. Am J Public Health. 92:1278-1283.Baker DW, Parker RM, Williams MV & Clark WS. 1998. Health literacy and the risk ofhospital admission. J Gen Intern Med. 13:791-798.Barro RJ. 1991. Economic Growth in a Cross-Section of Countries. Quarterly Journal ofEconomics. 106(2):407-443.Bereiter C. 1997. Situated cognition and how to overcome it. In: Situated Cognition:Social, Semiotic and Psychological Perspectives. Kirschner D & Whitsun JA,Editors. Mahwah, NJ: Erlbaum.Bird JA, McPhee SJ, Ha NT, Le B, Davis T & Jenkins CN. 1998. Opening pathways tocancer screening for Vietnamese-American women: Lay health workers holda key. Preventive Medicine. 27(6):821-829.Bloom B, Woods W. 2010. Public-Private Partnership Models. In UN 2010. BackgroundPaper for the Global Strategy for Women’s and Children’s Health: Investing inOur Common Future.Innovations Working Group. New York. 18-26.SECTION 6: BUILDING REFERENCES HEALTH LITERACY ACTION PLANS 61 61
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2 FOREWORD
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SECTION 5: MESSAGES TO KEY STAKEHOL
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The guide has been developed throug
Page 11 and 12: WHO IS THIS GUIDE FOR?SUMMARYHealth
Page 13 and 14: Section 5: How can we advocate for
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Page 30 and 31: 3.3 SCORECARDSThe WHCA Action Guide
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Page 34 and 35: Social CapitalLinks have also been
Page 36 and 37: They also have to move from communi
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Page 40 and 41: epidemic outbreak tracking (providi
Page 42 and 43: may also include direct instruction
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Page 54 and 55: 4.5 WORKPLACE SETTINGSThe workplace
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