4. Set, measure and evaluate goals for improved alignment of skills/ability with task demands/complexity.Tasks: How complex are <strong>the</strong>y?Information: Is it understandable?Navigation demands: Can <strong>the</strong>ybe simplified?Measurements ofDemands/ Complexity5. Engage with members of your target population at all stages ofplanning, implementation and evaluation. The real experts in healthliteracy are those with trouble understanding what <strong>the</strong>y must do to take careof <strong>the</strong>ir health.60SECTION 6: BUILDING REFERENCES HEALTH LITERACY ACTION PLANS
REFERENCESAllen CE. 2001. 2000 presidential address: Eliminating health disparities. AmericanJournal of Public <strong>Health</strong>. 91(7):1142-1143.AMA Foundation. 2003. Quick Facts about <strong>Health</strong> Literacy. www.ama-assn.org/ama/pub/category/8577.html (12 May 2003).Apfel FJ. 2008. Promoting <strong>Health</strong>. Advocacy Guide for <strong>Health</strong> Professionals. InternationalCouncil of Nurses, Geneva.Bailey S, Wolf M, Jacobson K, Parker R, Ratzan S. 2009. <strong>Health</strong> Literacy: A BriefIntroduction. International Council of Nurses, Geneva.Baker DW. 2006. The meaning and <strong>the</strong> measure of health literacy. J Gen Intern Med.21:878-883.Baker DW. 1999. Reading between <strong>the</strong> lines: deciphering <strong>the</strong> connections betweenliteracy and health. J Gen Intern Med. 14:315-317.Baker DW, Wolf MS, Feinglass J, Thompson JA, Gazmararian JA, Huang J. 2007.<strong>Health</strong> Literacy and Mortality Among Elderly Persons. Arch InternMed. 167(14):1503-1509.Baker DW, Gazmararian JA, Williams MV, Scott T, Parker RM, Green D, Ren J & Peel J.2002. Functional health literacy and <strong>the</strong> risk of hospital admission amongMedicare managed care enrollees. Am J Public <strong>Health</strong>. 92:1278-1283.Baker DW, Parker RM, Williams MV & Clark WS. 1998. <strong>Health</strong> literacy and <strong>the</strong> risk ofhospital admission. J Gen Intern Med. 13:791-798.Barro RJ. 1991. Economic Growth in a Cross-Section of Countries. Quarterly Journal ofEconomics. 106(2):407-443.Bereiter C. 1997. Situated cognition and how to overcome it. In: Situated Cognition:Social, Semiotic and Psychological Perspectives. Kirschner D & Whitsun JA,Editors. Mahwah, NJ: Erlbaum.Bird JA, McPhee SJ, Ha NT, Le B, Davis T & Jenkins CN. 1998. Opening pathways tocancer screening for Vietnamese-American women: Lay health workers holda key. Preventive Medicine. 27(6):821-829.Bloom B, Woods W. 2010. Public-Private Partnership Models. In UN 2010. BackgroundPaper for <strong>the</strong> Global Strategy for Women’s and Children’s <strong>Health</strong>: Investing inOur Common Future.Innovations Working Group. New York. 18-26.SECTION 6: BUILDING REFERENCES HEALTH LITERACY ACTION PLANS 61 61
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