the basics - World Health Communication Associates

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WHCA gratefully acknowledges support from WHO Healthy Cities Programme Liverpool,the International Alliance of Patients’ Organizations andJohnson & Johnson in the production of this publication.REFERENCES
Page 2 and 3:
2 FOREWORD
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SECTION 5: MESSAGES TO KEY STAKEHOL
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The guide has been developed throug
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WHO IS THIS GUIDE FOR?SUMMARYHealth
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Section 5: How can we advocate for
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systems and settings are ones which
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companies—which glamorise and pro
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Health literacy is best viewed as a
Page 22 and 23: 3. POOR HEALTH LITERACY IS ASSOCIAT
Page 24 and 25: Percent Alive50 60 70 80 90 100Adeq
Page 26 and 27: • Written communication regarding
Page 28 and 29: 3.2 MEASURING THE DEMAND AND COMPLE
Page 30 and 31: 3.3 SCORECARDSThe WHCA Action Guide
Page 32 and 33: 3.4 A PUBLIC HEALTH LITERACY KNOWLE
Page 34 and 35: Social CapitalLinks have also been
Page 36 and 37: They also have to move from communi
Page 38 and 39: Use active voiceAvoid unnecessaryja
Page 40 and 41: epidemic outbreak tracking (providi
Page 42 and 43: may also include direct instruction
Page 46 and 47: For example, children and young peo
Page 48 and 49: Initiatives which have been shown t
Page 50 and 51: · understanding of bias and levels
Page 52 and 53: 4.4 HOME AND COMMUNITY SETTINGSPeop
Page 54 and 55: 4.5 WORKPLACE SETTINGSThe workplace
Page 56: 4.6 POLICY-MAKING ARENASPolicies at
Page 61 and 62: SECTION 6: BUILDING NATIONAL AND LO
Page 63 and 64: REFERENCESAllen CE. 2001. 2000 pres
Page 65 and 66: Figueroa ME, Kincaid DL, Rani M & L
Page 67 and 68: Kickbusch I & Maag D. 2008. Health
Page 69 and 70: Parker RM, Ratzan, SC & Lurie N. 20
Page 71: Sudore RL, Yaffe K, Satterfield S,
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the basics - World Health Communication Associates

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