Presentation - PepsiCo

Brand Building• Refocus and streamline brand portfolio – reduce # of brands, sharpen consumerdifferentiation, drive greater incrementality• Drive growth behind 12 Mega Brands globally – aligned positioning, consistent campaignsand scaled innovation platforms• Jump-shift A&M spending now – a $500-600MM consumer reset• Reset strategic agency relationships: 50%+ reduction in agency roster, joint performancemetrics and institution of a pay for performance model• Common language, process and metrics with regards to brand equity tracking28