Presentation - PepsiCo

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Long-Term Targets By Geography and CategoryBy Geography% GrowthBy Business% GrowthRevenue Profit Revenue ProfitAmericasLow toMSDMSDSnacksMSDMid toHSDEuropeAMEAMSDLDDHSDLow toMid DDBeveragesLow toMSDMSDLine of BusinessBelow-the-LineEPS6 - 71 - 27 - 938
What We Will Do Differently In 2012• Increase A&M spend by $500-600MM; total marketplace spend $600-700MM• Focus brands; reduce number of agencies / strategic partnerships• Hold / improve brand equity for Global 12• Step-up level of innovation in the marketplace• Deliver incremental $500MM+ productivity (and $1.5B over the next 3 years)• Reduce Capex to 4.5% of net revenue - ~$300MM lower than 2011• Generate more than $6B of MOCF• Return ~$3.3B in dividends - ~$100MM increase over 2011• Repurchase $3B+ in shares - $600MM+ over 2011• All while navigating through additional commodity costs of ~$1.5BNote: certain of the above items are Non-GAAP financial measures that exclude certain items. For a description of these items, please refer to "Reconciliation of GAAPand non-GAAP Information" in the “Investors” section of <strong>PepsiCo</strong>’s website at www.pepsico.com39
Page 1 and 2: INVESTING FOR GROWTHFebruary 9, 201
Page 3 and 4: Agenda2011 Results / 5-Year Summary
Page 5: 2011 Full Year ResultsCore EPS $4.4
Page 8 and 9: 2007-2011+: Began Cultural ShiftFro
Page 10 and 11: Began Cultural ShiftFromTo• Decen
Page 12 and 13: Our MissionTo Captivate Consumers w
Page 14 and 15: Our Strategic Priorities12345Build
Page 16 and 17: OPERATING REVIEW:SCOPE, FINDINGS, G
Page 18 and 19: Operating Review: Portfolio• What
Page 20 and 21: Relative Margin andGrowth Performan
Page 22 and 23: North American BeveragesSituation R
Page 24 and 25: North American BeveragesGo-Forward
Page 26: Brand Building• Refocus and strea
Page 29 and 30: Innovation• How we innovate needs
Page 31 and 32: Execution:Drive and Track Co-Purcha
Page 33 and 34: ProductivityGoalsOperating Profit16
Page 35 and 36: Productivity: Capital• Drive CAPE
Page 37: Long-Term Goals• Revenue Growth M
Page 41 and 42: 2012 AND BEYONDFINANCIAL OUTLOOK41
Page 43: PEP Commodity Inflation Higher Than
Page 46 and 47: Capital Allocation / Cash Returns
Page 48 and 49: Continued Strong Returns to Shareho
Page 50 and 51: 2012 TargetsEPSCAPEX(5)% Constant C
Page 52 and 53: SCORECARD52
Page 54: What We Will Do Differently In 2012

Presentation - PepsiCo

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