Performance With Purpose: The Promise Of PepsiCo 1

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16Eliminate the directsale of full-sugar softdrinks to primaryand secondary schoolsaround the globe by 2012.PepsiCo continues to implement a globalpolicy for beverage sales in schools —focused on water, juice, milk and lowcaloriebeverages that support healthynutrition habits among students. By2012, when the global school beveragepolicy is fully implemented, we will nolonger sell full-sugar soft drinks directlyto primary or secondary schools worldwide.These changes have already beenmade in a number of key markets. Forexample, between 2006 and 2009, wevoluntarily discontinued direct sales offull-sugar soft drinks to K–12 schools inthe U.S. and replaced them with smallerportionedand lower-calorie beverageoptions. We also do not sell full-sugar softdrinks directly to primary and, in somecases, secondary schools in most ofEurope, Canada, Australia and the majorityof countries in the Arabian Peninsula.17Increase the range of foodsand beverages that offersolutions for managing calories,like portion sizes.In 2010, we continued to provide consumerswith options to manage calorieintake, from launching new productswith zero- and low-calorie sweetenersto reformulating existing products withfewer calories. Naked Juice, for example,introduced two 100 percent juicesmoothies that have 35 percent fewercalories than regular Naked JuiceSmoothies, and Tropicana added newflavors — such as Pomegranate Blueberry,Pineapple Mango and FarmstandApple — to its Trop50 line, which offers50 percent less sugar and fewer calorieswith no artificial sweeteners. In theU.K., we launched a 600ml zero-caloriecola at the same recommended retailprice as a 500ml full-sugar cola. And inBrazil, we recently acquired Amacocothat positions us to broaden the distributionand sales of our lower-sugarcoconut water product line. On the foodsside, we utilized our expertise in bakingand air-popping technologies to managecalories. In Mexico, a baking techniqueis used to produce a version of Sabritaspotato chips that has 20 percent fewercalories. Several of our products, includingSunChips, Sabra, Quaker’s Quakesand True Delights rice snacks were recognizedon Good Housekeeping’s “BestLow-Calorie Snack” list.30 PepsiCo, Inc. 2010 Annual Report
Human SustainabilityCommunity18Invest in our business andresearch and development toexpand our offerings of moreaffordable, nutritionallyrelevant products for underservedand lower-incomecommunities.We have strengthened our efforts tointroduce affordable nutrition and aremaking strides to meet this long-termgoal. For example, we developed a planto launch affordable, fortified snacksand biscuits in India to address irondeficiencyanemia, with a pilot launchscheduled for Andhra Pradesh in Indiain 2011. Additionally, we are investingin research to identify key nutrientdensestaple crops that can be used inlocally produced nutritious foodsand snacks for sub-Saharan Africa.19Expand PepsiCo Foundationand PepsiCo corporatecontribution initiatives topromote healthier communities,including enhancing dietand physical activity programs.The PepsiCo Foundation is committedto helping people with the greatest healthdisparities achieve improved health andnutrition through effective and sustainableprograms. Through a combinationof Foundation grants and corporatecontributions, we increased our annualinvestment from $4.2 million in 2006 to$4.7 million in 2010. In the U.S., theFoundation has contributed $2.5 millionto the Healthy Weight CommitmentFoundation — a coalition of businesses,nonprofit organizations and athletescommitted to reducing obesity by 2015.The grant is being used for a publiceducation campaign for moms and kids,and to implement a school-basedprogram. PepsiCo continued to supportthe YMCA of the USA to improve thehealth, nutrition and well-being ofunderserved African-American andLatino populations — a collaborativeprogram that has reached nearly40,000 people in 85 communities. TheFoundation’s strong partnership withSave the Children has reached approximately850,000 people in India andBangladesh to help improve health andnutrition. And the Foundation’s partnershipwith the World Food Program(WFP), which leverages PepsiCo’s supplychain expertise to improve theWFP’s logistics efficiency, will indirectlybenefit approximately 90 millionpeople served by the program.20Integrate our policies andactions on human health,agriculture and the environmentto make sure thatthey support each other.Human health and environmental protectionare two critical components ofsustainable development. To ensure thatour efforts in these areas are as cohesiveand productive as possible, we havebegun to develop a formal policy to coordinateour human health, agricultureand environment-related initiatives. In2010, we championed a coordinatedapproach within the World EconomicForum (WEF) and, in partnership withsome of the world’s foremost thinkersin these key areas, called for governmentsand corporations to embrace anintegrated approach to sustainabledevelopment and nutrition. In 2011 andbeyond, we will accelerate our efforts,engaging our internal team of experts tocreate an integrated framework forcompany policies and practices that canbe used to reach our goal and to serve asa basis for our Global Nutrition Group.31
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