Performance With Purpose: The Promise Of PepsiCo 1

Learn more about the Walkers“Do Us a Flavour” campaign atwww.tinyurl.com/pepsico1.4Rank among the top twosuppliers in customer (retailpartner) surveys wherethird-party measures exist.We know that being viewed as a premiersupplier by our customers is part of oursuccess, and we pride ourselves on deliveringsuperior value and expertise to ourcustomers in important areas, includingconsumer insights, innovative marketingand supply chain management.Assessing our performance through ourcustomers’ eyes ensures we are focusedon the areas they believe are mostimportant. Many retailers today havesupplier scorecards that measure importantsales and operational metrics. Inaddition, we also leverage third-partybenchmarking tools from the U.S.’sKantar Retail surveys and globally throughthe Advantage Group Internationalsurvey. In Kantar Retail’s 2010 surveys,PepsiCo ranked among the top two foodservicesuppliers in the U.S. and rankednumber four among retail customers.We delivered year-over-year improvementsin the areas of supply chain managementand customer sales teams.Where we have dedicated PepsiCoPower of One retail customer teams, weranked number three overall andnumber one for insights. Inter nationally,we had strong results in the AdvantageGroup International’s Advantage Reportin a number of countries. In the U.K.,Walkers was ranked number two foroverall performance among sixteen confectioneryand snack food companies.Tropicana, in the U.K., was ranked numberone out of thirteen companies in therefrigerated dairy and juice category. InCanada, Frito-Lay was ranked numberthree among a total of 23 fast-movingconsumer goods companies in the grocerychannel. Going forward, we plan toexpand our Power of One approach to abroader set of key customers and expectthe efforts to translate into positiveresults in future surveys.23