Performance With Purpose: The Promise Of PepsiCo 1

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1–9PerformanceTo all our investors … It’s a promise to strive todeliver superior, sustainable financial performance.20 PepsiCo, Inc. 2010 Annual Report
PerformanceTop Line1Grow internationalrevenues at twotimes real global GDPgrowth rate.As the world’s second-largest food andbeverage business, we make, market orsell our products in more than 200countries. In fact, more than 45 percentof our business comes from outside theU.S. In 2010, our revenues outsidethe U.S. grew approximately 30 percent,significantly above our target of twotimes the real global GDP growth rate.Notably, our India business grew atabout 2.5 times India’s real GDP growthrate and our Brazil business grew atabout 3.5 times Brazil’s real GDP growthrate. And we continue to strengthen ourgrowth potential with strategic investmentsin key markets. In 2011, forexample, we acquired a controlling interestin Wimm-Bill-Dann, Russia’slargest food and beverage business, andmade plans in 2010 to build a newplant, part of a $1 billion investmentprogram there. We also initiated a$2.5 billion investment program inChina in 2010, which includes plans toopen 10 to 12 new food and beverageplants and R&D facilities over threeyears. With these and other investments,we expect to continue increasing ourinternational revenues at a faster pacethan that of the world economy.We opened a snacks plant in Azov, Russia, in2009, and announced plans to build a beverageplant on the same property in 2010. This is justpart of our commitment to growing internationalrevenues through investments.2Grow savory snack andliquid refreshment beveragemarket share in thetop 20 markets.We’re committed to growing ourbusinesses faster than the market.In 2010, we grew share in manyof our top 20 markets where weincreased the relevance of ourbrands to consumers, introducednew products that meetchanging tastes or extended ourportfolio into fast-growingcategory sub-segments. Forexample, Pepsi Max offers azero-calorie beverage option inmarkets where consumers arelooking for healthier choiceswhile maintaining great taste.In 2011, we are pursuing similarstrategies: 50 percent of Frito-Lay’s snacks will be made withall-natural ingredients,a highly demanded consumerproduct sub-category.21
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