Performance With Purpose: The Promise Of PepsiCo 1

26Reduce packaging weightby 350 million pounds —avoiding the creation ofone billion pounds oflandfill waste by 2012.make recycling easier and more efficient.Last year, we launched the DreamMachine recycling initiative with WasteManagement, Greenopolis and KeepAmerica Beautiful, to promote increasingthe U.S. beverage container recyclingrate from 38 percent in 2009 to50 percent by 2018. The program, whichincludes reward-point incentives,encourages beverage container collectionat public locations — such as grocerystores, gas stations, sports arenas, collegecampuses and schools — using intelligentkiosks equipped with scanners.With these and other efforts, we hope toPepsiCo’s Dream Machine was developed tosupport PepsiCo’s goal of increasing the U.S.beverage container recycling rate from 38 percentin 2009 to 50 percent by 2018.encourage consumers to recycle andother organizations to establish recyclingsystems, because we can’t reachthis goal alone. We need everyone —industry and consumers — to join us.We have made significant progressin reducing the amount ofpackaging we use to supply manyof our products to consumers.For example, the 500ml Eco-Finabottle weighs 10.9 grams, using50 percent less plastic thanthe similar Aquafina packagingproduced in 2002. This changehelped us achieve a total packagingweight reduction of 103 millionpounds in 2009 — gettingus close to 30 percent of our350-million-pound goal. We areconfident that moves like this andother new initiatives in beverageand food product packagingwill help us reach our 2012 goal.103-millionpoundreduction in packaging weightin 2009.35