Retail - Wiltshire Council

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6. KEY ISSUES AND SPATIAL PATTERNS6.1 General• Make provision for a range of shopping and leisure, support an efficient, competitive andinnovative retail, leisure, tourism sector• Be cautious of any more out of centre foodstore development including extensions (GVAGrimley retail study)• Allow residential or office development above ground floor retail (PPS6)• Retain and enhance existing markets, where appropriate re-introduce or create new ones(PPS6)• Market towns and villages should be the main service centers in rural areas (PPS6)• Ensure parking provision is in keeping with the size of the centre. (PPS6)• Resist retail development out of town centers (submission draft: Regional SpatialStrategy for the South West)6.2 Salisbury• There is a continued polarisation towards larger centers and the provision of larger storesin these larger centers. Salisbury could be in a vulnerable position as a retail centreespecially if competing centers continue to implement major improvements to the towncenters. Salisbury is well placed to benefit from forecast spending growth but it needs toadapt if it is to capitalize on these opportunities, and maintain and enhance its positionwithin the wider region. Opportunities should be taken to enhance and strengthenSalisbury centre. (GVA Grimley Retail and Leisure Needs Study)• Salisbury should encourage investment and new retailers (GVA Grimley Retail andLeisure Needs Study)• New format retail development should happen in conjunction with protecting andenhancing the historic environment, tourist economy and differential / specialist retailoffer. (GVA Grimley Retail and Leisure Needs Study)• Salisbury should retain its recognized identity, maintain Salisbury’s identify anddifferentiation. (GVA Grimley Retail and Leisure Needs Study)• Provide for new department stores, higher order and mainstream retailers (GVA GrimleyRetail and Leisure Needs Study)• Linkages and integration of different sites and schemes should underpin the future of thecity centre, and one option to achieve this comprehensive approach is through an AreaAction Plan. (GVA Grimley Retail and Leisure Needs Study)• Provide for greater menswear units (GVA Grimley Retail and Leisure Needs Study)• Low vacancy rates represent a barrier to growth. (GVA Grimley Retail and Leisure NeedsStudy)• Redevelop Southampton Road /Eastern Gateway and create a new mixed use quarterand the development of an ‘Eastern Gateway’. With respect to retail development couldresult in a 3.86 ha loss in land for retail in the area. This would be replaced byresidential. (Salisbury Vision)• Redevelop Salt Lane and Brown Street Car parks to include residential and retail.• Redevelop the Bus Station to include residential and retail (GVA Grimley Retail andLeisure Needs Study and the Salisbury Vision)• Plan for an extension of the primary shopping area, which are carefully integrated (GVAGrimley Retail and Leisure Needs Study)• Fill the gaps in provision to ensure Salisbury maintains its position as a higher ordercentre in the sub-regional hierarchy. (GVA Grimley Retail and Leisure Needs Study)• Maintain city centre boundary, maintain primary and secondary frontages (GVA GrimleyRetail and Leisure Needs Study)• Consider designating Fisherton Street as a special policy area to protect existing uses, tomaintain and enhance the quality of the environment and prevent the introduction of hotfood takeaways. (GVA Grimley Retail and Leisure Needs Study)CM09030/F 45
• Redevelop the Maltings and Central Car Park the area for a mix of new uses withassociated car parking anchored by a new food superstore. (Salisbury Vision)• Define the extent of the primary shopping frontages, distinguish between primary andsecondary frontages (PPS6)6. 3 Floorspace need requirementsThe following additionally floorspace requirements has been identified for the district withinthe GVA Grimley Retail and Leisure Needs Study.Convenience Goods Baseline Capacity Projections (sq m net)Area 2011 (sq m net) 2016 (sq m net) 2021 (sq m net)Total District 1,516 2,623 3,790Salisbury City Centre 262 1,178 2,145Amesbury Town Centre -131 -29 78Comparison Goods Baseline Capacity Projection s (sq m net)Area 2011 (sq m net) 2016 (sq m net) 2021 (sq m net)Total District 9,181 22,488 38,115Salisbury City Centre 5,031 13,346 22,970Amesbury Town Centre 117 253 4086.4 Amesbury• There is not a need for a new out of town foodstore in Amesbury over the LDF period.An out of town foodstore would have a detrimental impact on the health of Amesbury(GVA Grimley Retail and Leisure Needs Study)• Support should be provided for the town centre Amesbury Community Strategic Plan2006-2016)• Figures indicate a negative foodstore capacity of –29sq m net by 2016 (GVA GrimleyRetail and Leisure Needs Study)• Amesbury’s town centre boundary and designation of retail frontages are appropriate forthe LDF period. Should encourage A1 shop uses in primary frontages (GVA GrimleyRetail and Leisure Needs Study)• Manage a more flexible representation of secondary shopping frontages for exampleretail policies could restrict the proportion of A5 uses, while encouraging A3 uses incertain locations (GVA Grimley Retail and Leisure Needs Study)• A local wish for a additional supermarket in the area (The Stonehenge community plan,Amesbury Community Strategic Plan 2006-2016)• Amesbury and Durrington need better shopping (The Stonehenge community plan)6.5 Other villages• Network of smaller centres provides easily accessible shopping to meet day to day needs(GVA Grimley Retail and Leisure Needs Study)• Maintain quality of important service and shop uses in network of centres. (GVA GrimleyRetail and Leisure Needs Study)• Resist change of use in designated frontages, particularly residential to hep long-termsustainability. If this is not achieved centres will erode. (GVA Grimley Retail and LeisureNeeds Study)• Manage change of use with frontage polices to protect A1 shop uses and other importantservices (GVA Grimley Retail and Leisure Needs Study)• Restrict undesirable A5 hot food takeaways in core areas. (GVA Grimley Retail andLeisure Needs Study)• Define a network and a hierarchy of centres each performing their appropriate role tomeet the needs of their catchment (PPS6)CM09030/F 46
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Retail - Wiltshire Council

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