Great Ocean Road - Tourism Australia

Each National Landscape offersa uniquely engaging experienceof nature and cultureFind the uniqueness – yourLandscape PositioningThe first step involved locals distilling whatGreat Ocean Road has that isn’t foundanywhere else in the world.Landscape Positioning workshops wereheld throughout the Landscape.The goal was to discover and documentthe core positioning that distinguishesGreat Ocean Road from other Landscapesthroughout Australia.This agreed Landscape Positioning is notabout an advertising campaign, a newlogo or even a tag line. Positioning is theengine that drives the way you offer anddeliver your product now and for decades tocome. It permeates all experiences, creativeapproaches, communication and marketing.It’s what differentiates you. It’s yourcompetitive advantage.This is the unique voice of Great Ocean Road.Positioning underpins the words and imageswe use to sell our Landscape to the world. Themore consistently we all use those words andimages, the stronger our message.It’s what differentiates you. It’s yourcompetitive advantage.This is the unique voice of the FlindersRangers. Positioning underpins the wordsand images we use to sell our Landscape tothe world. The more consistently we alluse those words and images, the strongerour message.Great Ocean Road 10