Great Ocean Road - Tourism Australia

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Section 1Australia’sNational LandscapesNature motivates people to travel to Australiamore than any other experience.Based on research conducted by Tourism Australia in 2010
AUSTRALIA’S TIMELESS NORTHTHE KIMBERLEYGREAT BARRIER REEFWET TROPICSNINGALOO –SHARK BAYAUSTRALIA’SRED CENTREFLINDERSRANGESAUSTRALIA’SGREEN CAULDRONGREATER BLUEMOUNTAINSGREAT SOUTHWEST EDGEKANGAROOISLANDAUSTRALIANALPSSYDNEYHARBOURGREAT OCEAN ROADAUSTRALIA’SCOASTAL WILDERNESSTASMANIA’SISLAND HERITAGEGet on board and help show the worldwhy there’s nothing like AustraliaWhat’s it all about?In research conducted by Tourism Australia, nature motivatespeople to travel to Australia more than any other experience.Australia therefore has the opportunity to be at the forefront of theglobal nature-based tourism industry.Australia’s National Landscapes Program is a partnership betweentourism and conservation, which aims to:> > promote Australia’s world-class, high quality visitor experiences> > increase the value of tourism to regional economies> > enhance the role of protected areas in those economies> > build support for protecting our natural and cultural assets.The program has identified Australia’s iconic natural and culturaldestinations and now aims to improve the delivery of quality visitorexperiences within them.Status of the ProgramTourism Australia and Parks Australia partnered in 2005 todevelop Australia’s National Landscapes Program. Sincethen, 16 areas have joined the program, completing thecollection. Australia’s National Landscapes are shown above.In order to become a National Landscape, each areahad to undertake an extensive application process.National Landscapes accepted into the program areexpected to participate in a range of activities, such asLandscape Positioning and regional planning to underpinregional success.For further information visit www.tourism.australia.com/nlTo learn more about the National Landscape Programclick here to download the flyer.Great Ocean Road 4
Page 2 and 3: ContentsSECTION 1 3Introduction 4Gr
Page 6 and 7: HeathcoteBalmoralCastlemainePenolaA
Page 8 and 9: 7 Great Ocean RoadDid you know:Rece
Page 10 and 11: Section 2What makes theGreat Ocean
Page 12 and 13: The Landscape positioning forGreat
Page 14 and 15: Section 3Building your businesson G
Page 16 and 17: Six Steps to Delivering aGreat Visi
Page 18 and 19: Here are some ideas for specificser
Page 20 and 21: Highlighting your uniquenessto visi
Page 22 and 23: The language of the Great Ocean Roa
Page 24 and 25: Speaking in one voiceWhen presentin
Page 26 and 27: How you can use your Landscape Posi
Page 28 and 29: Section 5MoreInformation

Great Ocean Road - Tourism Australia

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