Great Ocean Road - Tourism Australia

Think of theGreat Ocean Roadas your land ofopportunity!OPPORTUNITY 1It’s one of 16 iconic Australian National Landscapesmarketed worldwide by Tourism Australia.OPPORTUNITY 2That marketing is aimed at Experience Seekers:high yield, long-stay visitors looking for authentic andmemorable experiences.OPPORTUNITY 3A lot of research has already been done to identify theGreat Ocean Road’s point-of-difference and unique experiences.OPPORTUNITY 4Designing and delivering quality experiences (either withinyour own business or in partnership with others) can improveand diversify your tourism offering.OPPORTUNITY 5World-class experiences will not only attract internationalvisitors, but also more Australian visitors. There are plenty ofAustralian Experience Seekers.The aim of this guide is to provide ideas and inspiration to help youdeliver the best experiences for your visitors and to help you prosper.This guidebook has been created for everyone involved inproviding or facilitating visitor services or who shares a commoninterest in this landscape, including:> > tour operators> > accommodation or hospitality establishments> > retail businesses> > tourism or discovery centres> > Indigenous groups or businesses> > local councils> > state or federal government agencies> > environment groups or protected area managers.In addition to the information supplied in this guidebook - thereare a number of worksheets available to download throughout thebook which will assist you with implementing ideas into yourown organisation.Great Ocean Road 2