Great Ocean Road - Tourism Australia

Meet your best customer:The Experience SeekerExperience Seekers canbe found in any agegroup, income range,stage of life and comefrom many differentcountries, includingAustralia. They areadventurous and selfmotivated, love theoutdoors, and areecologically minded.THEY WANT:> > something different and unique> > natural, untouched environments> > opportunities for life-changingexperiences> > to understand and experiencelocal culture> > to discover something new> > to see the real Australia> > to gain knowledge> > ‘bragging rights’> > value for money.They are opinion leaders and advocateswithin their social circle. They sharetheir holiday experiences with peers,colleagues, friends and family. Theirinfluence and positive word-of-mouthcan secure you a return stream of likemindedvisitors into the future.Experience Seekers from aroundthe world tell us that they want toexperience something unique anddifferent. Australia promises them thatthis is the place where they can fulfiltheir dreams.Memorable, engaging visitorexperiences bring your LandscapePositioning to life. They help makeGreat Ocean Road a must-dodestination when visiting Australia.Deliver those experiences and yourExperience Seekers will tell the world!Great Ocean Road 8