Great Ocean Road - Tourism Australia

How you can convey thevoice of the Great Ocean RoadEditorial StyleThe best approach to editorial style is based on an awarenessof what motivates our key target: the Experience Seeker. Theyare seeking information and rich copywriting enables them toget into the potential experience. Be descriptive and honest,clear and informative. Refer the reader to websites whereapplicable, rather than writing too much. Always leave thereader wanting a little more. Remember the positioning isbased around nature’s drama unfolds at every turn so considerthis when you are constructing your editorial copy.Key wordsThis is an important aspect of your communications.Words should be tied back to the essence of yourLandscape. Words such as:dramaticapplauseemotiondirector’s seatlights, camera, actionenthrallingunspoiltpristineabundantuntouchedfriendlyHow does this look when you consider itrepresented as a word matrix?dramaticdirectors seatfriendlyabundant emotionnaturalpristinevividapplauseuntouchedlights, camera, action> > experience the drama of Australia’sshipwreck coast> > exciting surf conditions> > dramatic waterfalls> > spectacular natural formations> > a living natural aquarium to dive into> > visit Mother Nature’s weekender and stay awhile> > it’s an untouched, pristine environment> > Nature’s drama unfolds at every turn> > unspoilt wilderness, majestic coast and people to meet> > a region connecting locals with extraordinary marine life> > stunning contrasts, vivid colours, changing contours> > incomparable experiencesallure> > the unique splendid isolation of unspoilt beauty> > experience a pristine environment ofuntouched coastline> > cool nights, warm days, clear skies.unspoiltenthrallingdiverseGreat Ocean Road 22