Great Ocean Road - Tourism Australia

MAKING YOUR BUSINESS EVENMORE SUCCESSFULHere are 10 ideas you might want toconsider and perhaps apply to yourbusiness planning. Not everything willbe relevant but even one idea appliedsuccessfully can make a big difference.1. Make use of your customer data2. Create profiles of yourbest customers3. Track them down and lookfor clones4. Enter your Experience Seekersmedia world5. Pay less and still dominate6. Create advocates for your business7. Identify what is attractive about yourarea or location8. Make them an offer to stay or comeback soonWe hope you have foundthis guide helpful and that itinspires you to think of waysyou can make positive changesto your business or service.With your region being chosen as one of Australia’sNational Landscapes there is a significant opportunityfor all stakeholders within the region to work andprosper together.Your Landscape’s unique Landscape Positioning will bebuilt over time, through your individual contributions,creating opportunities for long-term success. Your aimshould be to consistently deliver great experiences andbuild strong awareness of your destination.This may be in obvious ways or in the subtlest of ways.We wish you every success.9. Introduce them to everyone whoyou think will help create a positiveexperience for them10. Don’t forget them whenthey leaveClick here to find out moreabout these ideasFOR FURTHER INFORMATION, HERE ARESOME USEFUL LINKS...Tourism Australia corporate sitewww.tourism.australia.comAustralia’s National Landscapes sitewww.australia.com/nlPlanning for Inbound Successwww.tourism.australia.com/inboundsuccessBoosting your Bottom Linewww.tourism.australia.com/boostbottomlineMaking a Splash (generating publicity)www.tourism.australia.com/makingasplashTourism e-kit (lessons on e-marketing)www.atdw.com.au/tourism_e_kit.asp