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30<br />

e-phaRmacy<br />

issue 10 volume 12 • novemBeR 2010<br />

juNe sHANNoN<br />

Depression – new campaign<br />

– something to sing about<br />

Mr Johnny Logan and Ms niamh kavanagh; pictured at the launch of a new campaign called Lean on Me.<br />

Despite the high<br />

prevalence of<br />

depression worldwide<br />

and the fact that an<br />

estimated 400,000<br />

people in Ireland<br />

today experience depression at any<br />

one time, the issue is still surrounded<br />

by a wall of silence and stigma.<br />

According to the WHO globally,<br />

mental health conditions account<br />

for 13 per cent of the total burden<br />

of disease, and 31 per cent of all<br />

years lived with disability. “By 2030,<br />

depression alone is likely to be the<br />

single highest contributor to burden<br />

of disease in the world – more so<br />

than heart disease, stroke, road<br />

traffic accidents, and HIV/AIDS.”<br />

“<br />

“There<br />

is strong<br />

evidence that<br />

depression can be<br />

a hidden disorder<br />

and can manifest<br />

itself in many<br />

different ways.”<br />

epidemic<br />

A major new international survey<br />

on the prevalence of depression<br />

in Europe has revealed that almost<br />

half or 48 per cent of people have<br />

experienced depression at some<br />

stage in their lives and a massive 80<br />

per cent know someone affected by<br />

the condition.<br />

However despite the huge<br />

prevalence of depression the new<br />

online survey by market research<br />

agency Ipsos MORI, carried out<br />

among 7,122 people in seven<br />

European counties including Ireland,<br />

also found that over half or 55 per<br />

cent of those who had experienced<br />

depression, did not tell their family<br />

and friends. In fact the survey found<br />

that two thirds of those surveyed<br />

or 75 per cent reported that they<br />

actually withdrew from family and<br />

friends when they were depressed.<br />

The reasons those surveyed gave<br />

for withdrawing from social and<br />

family supports when depressed<br />

included: 28 per cent saying they<br />

were “too scared, ashamed or<br />

overwhelmed”; 18 per cent thought<br />

that family and friends would not<br />

understand and would turn away<br />

from them; 57 per cent stated that<br />

they “didn’t want to burden them”<br />

with their problems and 29 per cent<br />

said that they didn’t know how to tell<br />

them.<br />

There is an estimated 400,000<br />

people in Ireland experiencing<br />

depression at any one time yet<br />

despite the huge prevalence of the<br />

disease it is clear from this Ipsos<br />

MORI survey that a significant<br />

amount of stigma still surrounds the<br />

issue.<br />

lean on Me<br />

In an effort to break down the walls<br />

of stigma and silence that continue<br />

to surround mental health issues<br />

such as depression lundbeck,<br />

in association with AWARE, has<br />

launched a new mental health<br />

awareness campaign and website<br />

entitled ‘lean on Me’ which aims<br />

to encourage friends and family<br />

to support those affected by<br />

depression.<br />

The results of the IPOS Mori survey<br />

were published last month to mark<br />

the launch of the ‘lean on Me’<br />

campaign.<br />

The ‘lean on Me’ campaign has<br />

been developed to dispel the myths<br />

surrounding depression. Its aim is<br />

to encourage better understanding<br />

of the condition, and, above all,<br />

empower people by providing<br />

support to those affected and<br />

encouraging them to seek treatment<br />

if necessary.<br />

The campaign includes an<br />

interactive website – www.<br />

June Shannon<br />

reports on a new<br />

mental health<br />

awareness<br />

campaign and<br />

website www.<br />

leanonme.net which<br />

hopes to break<br />

down barriers by<br />

encouraging friends<br />

and family members<br />

to support those<br />

suffering with the<br />

condition.<br />

leanonme.net – which provides<br />

detailed information on the causes,<br />

symptoms and impact of depression.<br />

eurovision legends<br />

Johnny logan and niamh Kavanagh<br />

were on hand to launch the<br />

campaign last month. The singers<br />

teamed up with Bray Gospel Choir to<br />

deliver a surprise performance of Bill<br />

Withers’ classic song ‘lean on Me’ to<br />

passers by and lunchtime shoppers<br />

in the centre of Dublin.<br />

Speaking at the launch two-time<br />

Eurovision winner Johnny logan<br />

explained why he got involved with<br />

lean on Me: “lean on Me has an<br />

important message – be a friend<br />

to lean on. I know that I wouldn’t<br />

be where I am today without the<br />

support and love of my friends and<br />

family.“<br />

niamh Kavanagh commented<br />

“Just by being a friend to someone<br />

affected by depression you could<br />

help them on the road to recovery.<br />

The campaign challenged my<br />

perception of depression. It uses a<br />

different approach to encourage<br />

better understanding, empower you

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