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Developing the home-school relationship using digital ... - Futurelab

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STRATEGIC CONSIDERATIONS3.2 OWNERSHIP AND LEADERSHIP33.2 OWNERSHIPAND LEADERSHIP<strong>Developing</strong> an integrated, whole<strong>school</strong> strategyA good <strong>home</strong>-<strong>school</strong> <strong>relationship</strong> that reallymakes a difference to children’s learning doesnot just happen; it needs to be embedded ina whole-<strong>school</strong> strategy and reflected in <strong>the</strong><strong>school</strong> ethos. Where <strong>home</strong>-<strong>school</strong> <strong>relationship</strong>sare considered only as an ‘added extra’ to <strong>the</strong>existing work of <strong>the</strong> <strong>school</strong>, efforts are likely tobe less successful and have less of an impacton children’s learning experiences. In orderto make a difference, <strong>the</strong> implementation of<strong>digital</strong> technologies including steps to meet <strong>the</strong>online reporting expectations need to be seenin terms of how <strong>the</strong>y can support <strong>the</strong> wideraims of developing <strong>home</strong>-<strong>school</strong> <strong>relationship</strong>sand parental engagement, and not just as anextension of existing reporting procedures.Taking seriously an aim to improve <strong>home</strong><strong>school</strong><strong>relationship</strong>s as an integral part of<strong>school</strong> strategy means it is likely to have aneffect on what happens in <strong>school</strong> at manydifferent levels. Ra<strong>the</strong>r than making <strong>home</strong><strong>school</strong><strong>relationship</strong>s <strong>the</strong> sole responsibilityof just one or two staff members, all staff<strong>the</strong>refore need to be involved in <strong>the</strong> processof embedding <strong>home</strong>-<strong>school</strong> <strong>relationship</strong>s andgiven <strong>the</strong> opportunity for appropriate continuingprofessional development to support thisaim. It is also important to have clear, strongleadership from <strong>the</strong> senior management teamin order to maintain a high profile for thisagenda, and to have expertise available within<strong>the</strong> <strong>school</strong> for staff to draw upon. The <strong>school</strong>leadership team need to promote <strong>the</strong> positivebenefits of a good <strong>home</strong>-<strong>school</strong> <strong>relationship</strong>,and <strong>the</strong> ways in which <strong>the</strong> <strong>school</strong> hopes toachieve this, so that staff can engage with <strong>the</strong>thinking behind strategies, question it anddevelop it <strong>the</strong>mselves, ra<strong>the</strong>r than perceiving itmerely as an additional requirement.Digital technologies forcommunicationIf <strong>digital</strong> technologies are being used tocommunicate with <strong>the</strong> <strong>home</strong>, how do <strong>the</strong>sechannels and <strong>the</strong> messages conveyed <strong>using</strong><strong>the</strong>m fit into <strong>the</strong> bigger picture of <strong>school</strong><strong>home</strong>communication? Discrepancies ininformation received via email or text, and thatreceived verbally from children, o<strong>the</strong>r parentsor <strong>school</strong> staff can lead to a breakdown intrust in <strong>the</strong> reliability of any communication.The way <strong>digital</strong> channels are to be used needto be understood by all staff so that <strong>the</strong>re isconsistency across <strong>the</strong> <strong>school</strong>, and parentsand children know what to expect.The use of <strong>digital</strong> technologies as part ofa whole <strong>school</strong> strategy also raises moretechnical issues. The <strong>digital</strong> channels usedto communicate with parents, track andreport information need to link in with <strong>the</strong>o<strong>the</strong>r systems being used within <strong>the</strong> <strong>school</strong>in order to ensure consistency of messagesand avoid duplication of effort. When choosingdata management and communication tools,consideration of how <strong>the</strong>se integrate with <strong>the</strong><strong>school</strong>’s Management Information Systems(MIS) and <strong>the</strong> interoperability of different<strong>digital</strong> systems will be important.Fostering ownershipSetting up any new <strong>digital</strong> communicationchannels requires some leadership and‘championing’ until <strong>the</strong> stage at which itachieves a sustainable momentum. In our study,both parents and teachers took a ‘reactive’approach to <strong>the</strong> use of technologies, with onestaff member commenting “I logged on onceto see if anything was <strong>the</strong>re”. If all participantswait for someone else to start <strong>using</strong> <strong>digital</strong>communication channels, <strong>the</strong>n clearly <strong>the</strong> useof technologies will not make any difference tocommunication between <strong>home</strong> and <strong>school</strong>.The value of a system may only be apparentwhen it is already being used by o<strong>the</strong>rs, forexample online discussion boards are no usewhen people are not <strong>using</strong> <strong>the</strong>m, and peoplewill often wait for someone else to take <strong>the</strong>initiative. Inviting children, parents and teachersto ‘champion’ such systems and take <strong>the</strong>initiative can help to demonstrate <strong>the</strong>ir valueand act as a ‘hook’ to bring in o<strong>the</strong>rsto participate.36

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