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Annual report - Viscofan

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Corporate strategyThe market in artificial casings for meat products stilldisplays solid growth expectatives. Emerging dietarytrends combine new products such as chicken, fishand even vegetable sausages with the developmentof Western eating habits, where ready-cookedmeals and fast-food chains remain strongly on theincrease. Natural casings continue increasingly to bereplaced by collagen casings. Some studies suggestthat the natural casing market doubles the size ofthe collagen market.Artificial casings are replacing natural casingsbecause they provide better hygiene control,quality, uniformity and productivity. The trendtowards replacement is not limited to countrieswhere production processes are highly automated:it is happening even faster in countries in theprocess of upgrading their production capabilities(chiefly Latin America, Eastern Europe and Asia).The <strong>Viscofan</strong> Group has taken on a new dimensionin the manufactured casings industry after takingThe manufactured casings marketgrew faster in 2006, particularly dueto the replacement of naturalcasings with collagen products.over one of its main competitors in the celluloseand fibrous casings segment. Its new size, besideshigher turnover, means a broad-ranging customerbase, an extensive sales network, a new productiontechnology (fibrous casings) and farther-reachinggeographical exposure through manufacturingsites in strategic markets.Against this backdrop, the Group has decided toimplement a new strategy to create value byenhancing profitability and optimising cashgeneration. <strong>Viscofan</strong>’s strategy for the comingyears rests on five core concepts: “consolidation”,“globalisation”, “service”, “efficiency” and “R&D&I”(research, development and innovation).ConsolidationResearch,developmentand innovationGlobalisationEfficiencyServiceV A L U E C R E A T I O N13

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