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Annual report - Viscofan

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consistent with the value our products provide. Theaim is to recover more rational prices on the marketand provide the meat industry with dependablesuppliers of manufactured casings who continue toadd value to the food sector through investmentsthat generate enhanced services and new productsredounding to the benefit of meat producers andconsumers in general.EfficiencyThe ongoing development of the market in artificialcasings for meat products, coupled with rising directproduction costs, makes it increasingly necessary toseek new, improved manufacturing practices thatmake better use of resources and lead to enhancedoperating profitability.The <strong>Viscofan</strong> Group has therefore established itselfin new regions offering more competitive costs.Suitable production management has brought aboutthe present balance of capacity and market demand.On the marketing side, the Company is structured bygeographical region. This speeds up information flowand decision-making, which garners closer control ofsales and improved service.<strong>Viscofan</strong> takes the view that operating efficiency isoptimised if best practices are shared across theGroup’s different companies and departments; thisalso improves the information available atsubsidiaries and the <strong>report</strong>ing of information fordecision-making purposes.Research, developmentand innovation<strong>Viscofan</strong>’s leading position in the highly competitiveworld market must be sustained by cutting-edgeefforts in research, development and innovation sothat the Company can continue to lead the artificialcasings industry.The Company has therefore boosted its research,development and innovation capability as one ofthe strategic vectors of value creation whichenables <strong>Viscofan</strong> to build a distinctive profile in amarket that combines a high competitiveness witha very sophisticated technology.15

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