Spontaneous RecoveryAfter a rest period, an extinguished CR (salivation)spontaneously recovers, but if the CS (tone) persistsalone, the CR becomes extinct again.Stimulus GeneralizationTendency to respond tostimuli similar to the CS iscalled generalization.Pavlov conditioned thedog’s salivation (CR) byusing miniature vibrators(CS) on the thigh. When hesubsequently stimulatedother parts <strong>of</strong> the dog’sbody, salivation dropped.1920Stimulus DiscriminationDiscrimination is the learned ability to distinguishbetween a conditioned stimulus and other stimuli thatdo not signal an unconditioned stimulus.Extending Pavlov’s UnderstandingPavlov and Watson considered consciousness,or mind, unfit for the scientific study <strong>of</strong>psychology. However, they underestimatedthe importance <strong>of</strong> cognitive processes andbiological constraints.2122Cognitive ProcessesEarly behaviorists believed that learnedbehaviors <strong>of</strong> various animals could be reducedto mindless mechanisms.StimulusBlack BoxResponseHowever, later behaviorists suggested thatanimals learn the predictability <strong>of</strong> a stimulus,meaning they learn expectancy or awareness <strong>of</strong> astimulus (Rescorla, 1988).Biological PredispositionsPavlov and Watson believed that laws <strong>of</strong>learning were similar for all animals.Therefore, a pigeon and a person do not differin their learning.However, behaviorists later suggested thatlearning is constrained by an animal’s biology(i.e., Robert Bolles and “species-specificdefense reactions”).23244
Biological PredispositionsBiological PredispositionsEven humans can develop classically toconditioned nausea.The bright and noisy water studies.Garcia showed that the durationbetween the CS and the US may belong (hours), but yet result inconditioning. A biologically adaptiveCS (taste) led to conditioning and notto others (light or sound).John GarciaCourtesy <strong>of</strong> John Garcia2526Pavlov’s LegacyPavlov’s greatest contributionto psychology is isolatingelementary behaviors frommore complex ones throughobjective scientificprocedures.Applications <strong>of</strong> ClassicalConditioningAlcoholics may be conditioned (aversively)by reversing their positive-associations withalcohol.Through classical conditioning, a drug (plusits taste) that affects the immune responsemay cause the taste <strong>of</strong> the drug to invoke theimmune response.Ivan Pavlov(1849-1936)27A Clockwork Orange28Applications <strong>of</strong> ClassicalConditioningTwo Famous John Watson QuotesWatson used classicalconditioning procedures todevelop advertisingcampaigns for a number <strong>of</strong>organizations, includingMaxwell House, making the“c<strong>of</strong>fee break” an Americancustom.See also, “Little Albert” experimentJohn Broadus Watson29Brown Brothers• “Psychology as the behaviorist views it is a purely objective experimental branch<strong>of</strong> natural science. Its theoretical goal is the prediction and control <strong>of</strong> behavior.Introspection forms no essential part <strong>of</strong> its methods, nor is the scientific value <strong>of</strong>its data dependent upon the readiness with which they lend themselves tointerpretation in terms <strong>of</strong> consciousness. The behaviorist, in his efforts to get aunitary scheme <strong>of</strong> animal response, recognizes no dividing line between manand brute. The behavior <strong>of</strong> man, with all <strong>of</strong> its refinement and complexity, formsonly a part <strong>of</strong> the behaviorist's total scheme <strong>of</strong> investigation.”• “Give me a dozen healthy infants, well-formed, and my own specifiedworld to bring them up in and I'll guarantee to take any one at randomand train him to become any type <strong>of</strong> specialist I might select -- doctor,lawyer, artist, merchant-chief and, yes, even beggar-man and thief,regardless <strong>of</strong> his talents, penchants, tendencies, abilities, vocations,and race <strong>of</strong> his ancestors. I am going beyond my facts and I admit it,but so have the advocates <strong>of</strong> the contrary and they have been doing itfor many thousands <strong>of</strong> years.”(1930)305