EXPORT CAPABILITIES OF MALAYSIA'S HOUSING DEVELOPERS ...

MOTIVE FOR INTERNATIONALISINGTHE ‘WHY’ DIMENSIONMotive Mean S. D.. Level of importanceTop mgmt decision 4.63 0.52 Very Imp.Increase firm profitability 4.38 0.93 Imp.Sustain firm growth 4.25 1.04 Imp.Improve firm image 4.00 0.54 Imp.Incentives by host country government 3.75 0.89 Imp.Growing overseas markets 3.75 0.89 Imp.Diversify firm markets 3.63 0.92 Imp.Counter housing cycle in Malaysia 3.50 0.93 Imp.Exploit firm resources 3.50 0.93 Imp.Saturated home market 3.25 0.89 Mod. imp.Initiatives from the home government 3.25 1.49 Mod. imp.Improve firm market share 3.25 1.17 Mod. imp.Utilise language & cultural similarities 3.00 0.93 Mod. imp.Respond to Mal. competitor moves 2.75 0.89 Mod. imp.Foreign developer entering Malaysia 2.38 0.74 Little imp.From 1.0 to less than 1.5= unimportant, from 1.5 to less than 2.5= little importance, from 2.5 to less than 3.5=moderately important, from 3.5 to less than 4.5= important, from 4.5 to 5.0 = very important