in these hands - Boys and Girls Clubs of Boston

“the social relationships that the kids build with each other
and with staff are great. it really feels like a family here.”
– parent
boys & girls clubs of boston 2008 annual report page 11
”
In these Hands” is a series of powerful ads that conveys
the choices that many youth face today, especially in urban
neighborhoods, and how those choices affect their futures.
Josh Kraft, bgcb‘s nicholas president and ceo, said “this
campaign is a gift from Hill Holliday and a whole range
of media outlets to the children and teens of boston and
chelsea. it’s a gift that could literally mean the difference
of life to a kid. We are deeply honored by the generosity
of many, especially the talented team at Hill Holliday, who
made this possible.”
Hill Holliday has long been committed to helping deserving
non-profits to spread their message. the agency donated
the creative services for the ads and a related web site.
“We’re incredibly proud to partner with boys & girls clubs of
boston to help them gain the visibility they need to serve more
youth. bgcb’s dedicated staff does such an outstanding job of
addressing the needs of boston’s at-risk youth population,”
said Mike sheehan, Hill Holliday’s chief executive officer.
a wide range of media outlets donated ad space, including:
boston common Magazine
boston Magazine
the boston globe
the boston Herald/bostonherald.com
captivate network
clear channel outdoor
clear channel taxi Media
community Magazines
Mbta
Metro boston/Metro online
Wall Decaux inc.
WHDH.com
Women’s business boston
12%
of teen members ages 15-18
say they were shot at or
threatened with a gun in
the last year.
Most MeMbers also report tHat otHer
tHan tHeir oWn HoMe, tHey feel safest
at tHe club.
“our facilities are tHe first tHings tHat
MaKe KiDs coMe to tHe clubs, but it is
tHe staff tHat Keeps tHeM coMing bacK.”
– staff MeMber