Smart Arts - Creative New Zealand

Week 6• put up a display at your venue and box office as soon as you can (you can add to it later)• conduct photo shoot for press photos and graphic design needs• meet graphic designer to work on design and select photos• book advertising• send media release to magazines (it’s too late for those who work to a three-month deadline)• draft mail-out letter with booking incentive• decide if you will conduct research or collect data to form a mailing list for the future• ensure box office is ready to take sales (research may begin as soon as people start booking).Week 5• view graphic design, proof and make any changes• send poster/flyer to prepress and then printer• brief your company about public relations issues – how they should talk about the show tothe media, friends etc.2Week 4• collect poster and flyer from printer• send mail-out with flyer to key interest groups (be sure you are ready to take bookings)• design advertisements• facilitate billboard design and production (this will happen as soon as your space is madeavailable to you)• draft opening-night invitation list.Week 3• send out media release for dailies early in the week• follow up the media release a couple of days after they will have received it• draft a media interview schedule• telemarketing follow-up of your direct mail-out (see week 4)• draft copy for programme• begin advertising schedule (or in week two, depending on your budget)• install billboard• distribute posters and flyers• conduct some media interviews• ensure photos are ready to give to members of the press• send opening-night invitations with RSVP contact and deadline details (refer to your listto avoid leaving out any who have contributed time or money)• reserve seats for reviewers even before they confirm attendance• send out brief description of production to “listings” and “what’s on” guides.Week 2Smart arts | Toi huatau20• design and proof programme, then send to printers or photocopiers• put up displays in libraries, offices, shop windows• plan most of the interviews for this week (keep production week as free as possible)• deadline for opening-night RSVPs (Is the house full? Do you need to invite more people?)• phone reviewers to check they’re coming.