Smart Arts - Creative New Zealand

Paper: size, shape and stockWhen thinking about what paper to print on – size, shape and stock – you shouldconsider factors such as cost, where and how the printed material will be used, how it willbe distributed, and what attracts your target market.You may decide to choose an unusual shape but this option can be more costly to print.There can also be other costs further down the track: e.g. If you want to mail out yourflyer or invitation, and your budget is limited, you need to make sure it will fit into astandard envelope.When deciding on the size of your poster, you should think about how you want to placeit. In Wellington or Dunedin, people walk around the central business district and aposter only needs to be an A2 for the street and for cafes. In Auckland, however, peopledrive a lot and you may need a larger poster for the streets as well as a smaller poster forindoor display.In terms of paper stock, your printer is the expert and can show you samples. Yourdesigner should also be able to advise you on suitable paper. Paper weight is described interms of grams per square metre (gsm). Paper weight is the main factor in determininghow floppy the paper is and whether it will fold easily. For example, is it thick enough fora postcard? If it’s for a flyer, is it thin enough to fold into an envelope?Another factor to consider is whether you want a glossy or matt finish. Remember thatposters stuck on walls need to be matt on the side that will be pasted and shouldn’t bemore than 150gsm.4Paper sizes in mmA2A0 841 x 1189A1 594 x 841A2 420 x 594A3 297 x 420A4 210 x 297A5 148 x 210A6 105 x 148A7 74 x 105A4A6A7A5A3A1A0Smart arts | Toi huatau32