Smart Arts - Creative New Zealand

The photographer should be thoroughly briefed about the show, your marketing strategyand the public you’re trying to reach. This should include cultural sensitivities. Forexample, Mäori audiences do not like to see photographs in which the heads have beencropped. Be specific about the number of different types of shots you want.Prepare well for the photo shoot. Brief the photographer well before the shoot and haveall props, costumes, make-up, talent and locations ready when he/she arrives. Ask aheadof time how long he/she will need to set up, and plan appointments accordingly so thatyour “talent” doesn’t have to stand around waiting.As well as getting photos for the press, you may also decide to shoot the images for yourgraphic material (e.g. brochure or poster) at the same time. If so, the designer should beon hand at the shoot to ensure he/she gets what’s required.An engaging, highqualityimage will beused again and againSarah Hunter4DEALINGWITHJARGONThere is a lot of jargoninvolved in printing so don’tbe afraid to ask forexplanations of unfamiliarterms. If it all seems tootechnical, get your designerto handle this process.Choosing a printerSmart arts | Toi huatau34Shop around for a printer. Printing companies specialise in different types of print jobs(e.g. labels, stickers, badges or flyers), making some jobs more cost-efficient with aparticular printer than others.Cheap printing deals may not get you the results you want. For example, you may findthat your job doesn’t get printed on time; it may be printed hastily without allowingsufficient time for the ink to dry; or it may be trimmed badly. Make sure you allow plentyof time for the job if you decide to go with the cheapest option, or if the printer is givingyou a big discount or doing the job for free. Also make the job as simple as possible toreduce the likelihood of mistakes: in particular, don’t have vital information near the edgeof the page as it may get trimmed off.