Smart Arts - Creative New Zealand

Additional printed materialOther material you produce could include outdoor canvas billboards if you have a goodlocation. Or you might decide to produce novel promotional material such as stickers,tee-shirts or printed objects related to your show.Novelty flyers are particularly good during festivals such as the Fringe NZ Festival or theLaugh! Festival because there are a lot of shows with flyers out there competing forattention. But be aware that these novelty items often don’t carry much information andcan be costly. You should ensure your other communication tools are effective inconveying the necessary information before you branch out into these additional tools.4DistributionThere is little point in producing printed material that sits in the boot of someone’s car.Often, the most well-intentioned people do not distribute the flyers or posters as they hadhoped to and then, out of embarrassment, don’t bring them back to you to distribute. Getpeople with some time on their hands and either pay them or offer tickets in exchange fortheir time. Give them a list of streets and shops you would like covered.Most cities have professional distributors. These companies are particularly effective withthe outdoor stick-up of your posters and it’s a waste of time to attempt the outdoordistribution yourself. These companies may also provide a service for the indoor stick-upof posters and placement of flyers but to save money, you can often arrange this yourself.You may choose a combination: a professional company for outdoor promotion and avolunteer for indoors.Other ways of distributing your flyers include through the mail and handing them outat other events attended by your target market. These are covered in Direct marketing(page 42).If you’re sending out invitations to an exhibition opening or preview, you should sendthe flyers and invitations together. It saves extra postage and has more impact because itprovides the recipient with good background information.Smart arts | Toi huatau36