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danish research unit for industrial dynamics druid working paper no ...

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33Three types of problem are related to the dynamic of codification. Firstly, the incentive tocodify tacit k<strong>no</strong>wledge and to articulate in general categories (Nelson and Winter, 1982).Secondly, the costs and the benefits of this articulation on new media generate atrans<strong>for</strong>mation of traditional k<strong>no</strong>w-how and k<strong>no</strong>w-why (Lundvall and Johnson, 1994).Thirdly, the cost of this codification which will be related to the nature of the environment.In an environment characterised by high uncertainty about tech<strong>no</strong>logical trajectories,incentives to codification are rather low. In a stable environment however benefits are moretangible (Cowan and Foray, 1996). In the robotic sector, characterised by an intermediateuncertainty about tech<strong>no</strong>logical development, firms find some benefit from codification butalso some paradoxes due to the sophistication of robotic use 12 .* Level of diversityIn most of our case studies shared k<strong>no</strong>wledge was very important <strong>for</strong> the starting up of theagreement. In the case of very diverse k<strong>no</strong>wledge like ABB and Renault, firms havedifficulty creating assets and do <strong>no</strong>t trust e<strong>no</strong>ugh to exchange tacit k<strong>no</strong>wledge. In thisexample, firms explore some new ideas but do <strong>no</strong>t have e<strong>no</strong>ugh incentive to exploit themoutside this locus of experimentation. Here shortness in the relationship is an importantfactor because the confrontation of the different corporate cultures has <strong>no</strong>t been overcomeby familiarity and personal links inside the agreement. Shared k<strong>no</strong>wledge is most of thetimes connected with a shared or common language between firms which decreases somecultural distance between the two entities. As trust takes time to be constructed, the absenceof prior ties between firms play a negative role in the creation of specific k<strong>no</strong>wledge.In the case of Renault and ABB, firms in their agreement were confronted with differentvisions <strong>for</strong> solving problems (technical or organisational ones) and were <strong>no</strong>t able to find asuitable compromise in order to absorb new background k<strong>no</strong>wledge. On the other hand, thegap between two different capabilities was too distant with empirical and tacit k<strong>no</strong>wledgeused by Renault and codified k<strong>no</strong>wledge used by ABB allowing the international firm tooffer technical solutions with any user. The gap between the firms did <strong>no</strong>t allow the12 Benefits from opto-electonics in some applications like the fitting out in last operations of assembly line,have been hardly questionned because the productivity obtained by using opto-electronic systems likesensors is lost with a decrease of flexibility in the case of a breakdown. In these applications, humanlabor with its tacit k<strong>no</strong>wledge is fareaway more flexible ! Nevertheless in traditional operations likehandling or manipulations, uncertainty is weaker and advantages to codification higher.

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