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Turkey - Coca Cola İçecek

Turkey - Coca Cola İçecek

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Tea Market Segments in <strong>Turkey</strong>Volume2.4 bn ucValue *0.8 bn $Teapotbag3,6%Teabag1,2%Teapotbag6,6%Teabag5,3%Loose95,2%Loose88,0%Source: Nielsen, 2010Source: Nielsen, 2010Very high levels of hot tea consumption• Has the highest share of throat after tap water• 96% of Turkish people drink tea everyday• World’s highest per capita consumption• Nielsen datas are excluding on-premise consumptionchannels31

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