Turkey - Coca Cola İçecek

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<strong>Turkey</strong> AFB MarketAFB Market (exc. milk)4.9 billion ucRTD AFB Market (exc. milk)1.1 billion ucTea48%Hot Coffee2%Powder&Concentrate1%Hot Coffee2%Powder&Concentrate1%Bottled Water32%BotRTD AFB24%RTD AFB24%Sparkling Beverages46%Sparkling Beverages46%Fruit Juice&StillDrinks12%FruitDHOD25%HOD25%Other1%Ayran3%Sparkling Water 6%Other Ayran1% 3%Sparkling Water 6%Source: Canadean, 2010Hot tea category constitutes 48% of alcohol-free beverages30
Tea Market Segments in <strong>Turkey</strong>Volume2.4 bn ucValue *0.8 bn $Teapotbag3,6%Teabag1,2%Teapotbag6,6%Teabag5,3%Loose95,2%Loose88,0%Source: Nielsen, 2010Source: Nielsen, 2010Very high levels of hot tea consumption• Has the highest share of throat after tap water• 96% of Turkish people drink tea everyday• World’s highest per capita consumption• Nielsen datas are excluding on-premise consumptionchannels31
Page 7 and 8: 7An Outstanding Success StoryConsol
Page 9: Median Age9Future Opportunities4540
Page 12 and 13: Operational Review, Turkey - 3Q11Sp
Page 14 and 15: Product Launches in 9M11* Burn Blue
Page 16 and 17: Volume up by 16.0% in 9M11Turkey Vo
Page 18 and 19: Net sales up by 23.1% in 9M11Turkey
Page 20 and 21: Income Statement- Consolidated(TL m
Page 22 and 23: Income Statement- Geographical Brea
Page 24 and 25: Debt StructureMillion 9M11 FY10 ∆
Page 26 and 27: Corporate StructureCoca-Cola İcece
Page 28 and 29: Cooler InvestmentsCooler Doors per
Page 32 and 33: Trade Structure in TurkeyRetail Vol
Page 34 and 35: Income Statement - Consolidated(TL
Page 36 and 37: Balance Sheet - 2010/2009(TL millio
Page 38 and 39: Product Launches in 2010-TurkeyCoke
Page 40 and 41: Corporate GovernanceResponsibilityA

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