How can the 'Respect Campaign' - FIFA/CIES International ...

MethodologyThis project was conducted through the following stages:Research, information gathering and investigation about CSR activities on websites ofsports organizations, in order to familiarize the group with the current state of socialresponsibility activities in sports.Review and analysis of the literature – books, journals, websites – about CSR in order tostrengthen the understanding for CSR and about different academic approaches to ‘campaigntheories’.Interviews – e.g. with UEFA President Mr. Michel Platini, Head of UEFA FSR Mr. PatrickGasser.Questionnaires – e.g. Mr. William Gaillard (Head of UEFA Communication), Mark Chaplin,(Chief writer, uefa.com), Mr. Michael Heselschwerdt (Head of Club Competitions), Mr.Sebastién Leclerc (Head of special projects), Mr. Robert Faulkner (Head of Media Relations),Mr. Stéphane Schwander (Web Production Coordinator)In depth e-mail correspondence with UEFA, FIFA, etc.Structuring the vast literature about CSR and campaigning, taking stock of UEFA’s socialresponsibility activities and finally:Creativity – the project group tried to be thoughtful, practical and creative givingrecommendations to UEFA concerning the ‘Respect campaign’.ix