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How can the 'Respect Campaign' - FIFA/CIES International ...

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. <strong>International</strong>ization ................................................................................................. 38c. Three main slogans vs. system of sub-slogans ......................................................... 383. General idea of <strong>the</strong>mes ......................................................................................................... 39a. Three main <strong>the</strong>mes ................................................................................................... 39b. Sub-<strong>the</strong>mes ............................................................................................................... 40B. Structure as umbrella for all FSR activities – ‘global communication strategy’ ...................... 431. Situation Analysis ................................................................................................................. 432. Recommended Actions – ‘Ten Point Plan’ ........................................................................... 46a. Internal and structural adjustments ......................................................................... 46b. Legal and regulative adjustments ............................................................................ 46c. ‘Financial Respect’ .................................................................................................. 47d. ‘Respect Competition’ ............................................................................................. 47e. National federations and partnerships .................................................................... 48f. Licensing ................................................................................................................... 49g. Bidding process ....................................................................................................... 50h. Disciplinary communication .................................................................................... 51i.’Community Blitz’ ...................................................................................................... 52j.Visibility and communication .................................................................................... 52III. Suggested timeline for implementation .......................................................................... 55Summary ................................................................................................................................. 58Bibliography ........................................................................................................................... 61Appendix ................................................................................................................................. 70Note to <strong>the</strong> reader:Due to UEFA‘s confidential statement, internal UEFA documents and private communication processes withUEFA staff could not be added to <strong>the</strong> appendix.iii

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