How can the 'Respect Campaign' - FIFA/CIES International ...

AcknowledgementsThe authors of this project would like to sincerely thank their families, friends, staff at CIES,the University of Neuchâtel, the De Montfort University Leicester and SDA Bocconi Milanofor assisting securing the information and resources necessary for the preparation of thispaper.Particular acknowledgement is given to:Mr. Gianfranco Piantoni of the consultancy Ambrosetti and FIFA Master’s formercoordinator at SDA Bocconi for energizing and feeding us much more than just great ideasthrough the entire process.Dr. Vladimir Borkovic, global network and research director of ‘streetfootballworld’, whowas a great tutor to our group and provided us with ideas, structural guidance and feedback onthe ongoing project.UEFA President Michel Platini for giving us the opportunity to talk to the ‘creative mind andmentor’ behind the current ‘Respect campaign’ and get an idea of his guiding thoughtsconcerning UEFA’s social responsibility activities.Mr. Patrick Gasser, head of the FSR department at UEFA’s Headquarter in Nyon for alwaysbeing available for help, guidance and questions – an e-mail from Mr. Gasser reaching us onlyhours before UEFA’s most prominent yearly match, the Champions League Final in Madrid2010, serves as an example of his dedicateon to this project.All employees at UEFA for their feedback, useful information and kind assistance.Especially:Mr. William Gaillard (Head of UEFA Communication), Mr. Michael Heselschwerdt (Headof Club Competitions), Mr. Mark O’Keefe (Research Manager), Mr. Sebastién Leclerc(Head of special projects), Mr. Robert Faulkner (Head of Media Relations), Mr. StéphaneSchwander (Web Production Coordinator), Mark Chaplin (Chief writer, uefa.com)Mr. Ken McCue, founder of Sport Against Racism Ireland (SARI) for his exceptionalinspiration and his feedback that helped us in finding our direction – and make us laugh.v